基于“双导向”的现代物流管理专业市场营销基础课程教学改革探索  

Exploration on the Teaching Reform of the Basic Curriculums of Marketing of Modern Logistics Management Major Based on"Dual Orientation"

作　　者：吴星[1] 陈声廉[1] 林华瑾[1] WU Xing;CHEN Shenglian;LIN Huajin(Hainan College of Economics and Business,Haikou 571127,China)

机构地区：[1]海南经贸职业技术学院,海南海口571127

出　　处：《物流科技》2023年第23期178-181,共4页Logistics Sci-Tech

基　　金：海南经贸职业技术学院“中国特色高水平高职学校与专业建设计划”项目“基于跨专业融合的专业群基础课程教改研究——以《市场营销基础》课程为例”(hnjmk2021708)。

摘　　要：市场营销基础是新商科专业群的基础课程。目前,高职市场营销基础课程的教学内容缺乏一定的专业适应性、教学过程中存在“重教轻学、重知轻行”的弊端,课程考核评价有待完善。要解决这些问题,进行课程教学活动视角落实成果与行动“双导向”的教学改革研究与实践,可具体从课程教学团队的优化、课程地位和教学目标的明确、课程体系的重构与学习成果的确定、课堂教学的改革实施、课程考核评价的改革五个方面入手,为培养行业企业真正用得上、用得好的实用型人才,服务职业教育高质量发展。The basic curriculums of marketing is the basic course of the new business specialty group.At present,the teaching content of the basic curriculums of marketing in higher vocational colleges lacks a certain degree of professional adaptability,and there are drawbacks in the teaching process,such as"valuing teaching over learning,valuing knowledge over action",and the course assessment and evaluation need to be improved.In order to solve these problems,the research and practice of teaching reform of"double orientation"of implementing results and actions from the perspective of curriculum teaching activities can be carried out from five aspects:The optimization of curriculum teaching team,the definition of curriculum status and teaching objectives,the reconstruction of curriculum system and the determination of learning results,the reform and implementation of classroom teaching,and the reform of curriculum assessment and evaluation,in order to cultivate practical talents who are really useful and well used in the industry and enterprises,serve the high-quality development of vocational education.

关 键 词：“双导向” 课堂革命 混合式教学 

分 类 号：F252[经济管理—国民经济] G642[文化科学—高等教育学]