新媒体环境下高校危机管理研究  

Research on Crisis Management in Universities in the New Media Environment

作　　者：赵建辉 Zhao Jianhui(School of Marxism,Shandong University of Technology,Zibo,Shandong 255000;Faculty of Education,Beijing Normal University,Beijing 100875)

机构地区：[1]山东理工大学马克思主义学院,山东淄博255000 [2]北京师范大学教育学部,北京100875

出　　处：《山东理工大学学报（社会科学版）》2023年第5期79-85,共7页Journal of Shandong University of Technology（Social Sciences Edition）

基　　金：山东省社科规划项目“新媒体时代大学生网络思政话语权构建研究”(22CKSJ11)。

摘　　要：高新技术的发展加速了新媒体的应用,由于新媒体在高校危机管理中的催化作用,部分高校在应对复杂局面、研究新媒体传播规律、网络意识形态治理效能等方面显露出一些不足。新媒体是一把“双刃剑”,对高校危机管理既有正面影响,也有负面作用。为充分发挥新媒体在高校危机管理的缩减、预备、反应和恢复阶段的优势,增强高校管理者应对危机的能力,建议在危机管理缩减阶段,强化新媒体思想,加强新媒体阵地建设;在危机管理预备阶段,组建高效的新媒体团队,启动危机舆情的监测;在危机管理反应阶段,统一信息发布渠道,及时应对舆情发展;在危机管理恢复阶段,重塑高校形象,深刻检视反思,逐步构建起符合新媒体特点的高校危机管理应对策略。The development of advanced technology has accelerated the application of new media.Due to the catalyzing role of new media in crisis management in higher education,some deficiencies have been discovered in dealing with complex situations,researching the dissemination laws of new media,and the effectiveness of governing network ideologies in certain universities.New media is a"double-edged sword"that has both positive and negative effects on crisis management in universities.To fully leverage the advantages of new media in"4R"stages of crisis management and to enhance the ability of higher education leaders to respond to crises,the recommendations are as follows.The awareness of utilizing new media actively should be strengthened,and the construction of new media platforms should be enhanced in the reduction stage.It is advised to establish an efficient new media team and initiate the monitoring of crisis public opinion in the preparedness phase.It is crucial to unify information release channels and respond promptly to the development of public opinion during the response phase.It is important to reshape the university's image,conduct profound self-examination,and gradually build crisis management strategies that align with the characteristics of new media in the recovery stage.

关 键 词：新媒体 高校危机管理 舆情监测 信息传播 

分 类 号：G647[文化科学—高等教育学] G206[文化科学—教育学]