数字技术驱动高端颠覆性创新的过程机理:探索性案例研究  

The Process and Mechanism of Digital Technology Driving High-end Disruptive Innovation:An Exploratory Case Study

作　　者：刘海兵 刘洋[3] 黄天蔚[1,2] Liu Haibing;Liu Yang;Huang Tianwei(School of Management,Wuhan University of Science and Technology;Industrial Policy and Management Research Center,Wuhan University of Science and Technology;School of Management,Zhejiang University)

机构地区：[1]武汉科技大学管理学院 [2]武汉科技大学湖北产业政策与管理研究中心 [3]浙江大学管理学院

出　　处：《管理世界》2023年第7期63-81,99,共20页Journal of Management World

基　　金：浙江省自然科学基金杰出青年项目“认知与能力视角下数字化转型过程研究”(基金号:LR21G02001);国家自然科学基金面上项目“从象征性到实质性:企业多重地位视角下的制造企业数字创新行为研究”(基金号:72272133);武汉科技大学“十四五”湖北省优势特色学科(群)项目资助(2023D0406);浙江省软科学研究计划“数字科技引领‘互联网’+科创高地建设研究”(2023C15011)的支持。

摘　　要：新一轮科技革命为高端颠覆性创新带来了新的技术机会窗口。在激烈的全球竞争情境下,新时代中国制造企业可以通过高端颠覆性创新获取主流市场,走出新的道路。基于美的微蒸烤一体机的探索式案例分析,本文提出了数字技术驱动高端颠覆性创新的理论框架,研究发现:(1)高端颠覆性创新产生过程包括模糊前端阶段(机会识别,产品概念)、开发阶段(牵引技术,仿真实验)、商业化阶段(数字化监测、迭代升级)等3个核心阶段的核心创新活动;(2)数字技术的连接、聚合和分析能力的发挥,通过数字连通(数字孪生、数字化生态嵌入)和数字协同(数字化开放式创新、数字化分布式协同)两类机制驱动高端颠覆性创新的产生。通过探讨数字技术驱动高端颠覆性创新的产生过程机理,本文发现不仅贡献于颠覆性创新理论和数字创新文献,也为中国制造企业抓住数字变革机遇产生高端颠覆性创新提供管理启示。The new wave of technological revolution has opened up new technological opportunities for high-end disruptive innovation,providing a new path for Chinese enterprises to gain mainstream market recognition under the high-quality development requirements and intense global competition.Based on the exploratory case analysis of Midea,this paper proposes a theoretical framework of digital technolo⁃gy-driven high-end disruptive innovation and finds that(1)the process of generating high-end disruptive innovation includes core innova⁃tion activities in three stages,including the fuzzy front-end stage(opportunity recognition,product conceptualization),development stage(traction technology design,simulation experiment)and commercialization stage(digital monitoring,iterative innovation);(2)the connection,aggregation,and analysis capabilities of digital technology drive the emergence of high-end disruptive innovation through two mechanisms,digital connectivity(digital twin,digital ecological embedding)and digital collaborative(digital open innovation,digital distributed collabor⁃ative).This paper not only contributes to the theories of disruptive innovation and digital innovation literature by exploring the mechanisms of digital technology-driven high-end disruptive innovation,but also provides managerial implications for Chinese manufacturing enterpris⁃es to seize the digital transformation opportunities to generate high-end disruptive innovation.

关 键 词：数字技术 颠覆性创新 数字化创新 案例研究 

分 类 号：F273.1[经济管理—企业管理] F426.6[经济管理—国民经济] F49