外生激励、组织信任与农户参与水环境治理意愿  

Exogenous Incentives,Organizational Trust and Farmers’Willingness to Participate in Water Environment Governance

作　　者：朱小林 潘子纯 王慧 朱玉春[1] ZHU Xiao-lin;PAN Zi-chun;WANG Hui;ZHU Yu-chun(College of Economics and Management,Northwest Agricultural and Forestry University,Yangling 712100,Shaanxi Province,China)

机构地区：[1]西北农林科技大学经济管理学院,陕西杨凌712100

出　　处：《中国农村水利水电》2023年第12期139-147,162,共10页China Rural Water and Hydropower

基　　金：国家社会科学基金重点项目(18AZD003);国家社会科学基金重大项目(22&ZD113)。

摘　　要：为探究外生激励、组织信任对农户参与水环境治理意愿的影响,及厘清二者如何共同作用于农户参与水环境治理意愿的作用路径。基于江苏、安徽、陕西三省的微观调研数据,利用Double-hurdle模型进行实证分析。结果表明:①外生激励对农户参与水环境治理的意愿和程度均具有显著正向影响。分维度看,经济激励和情感激励对农户水环境治理参与意愿及程度的影响均显著为正;而声誉激励仅对参与意愿有显著促进作用。②组织信任仅对农户水环境治理的参与意愿具有显著正向影响。分维度看,善意信任对农户水环境治理的参与意愿及程度均为显著正向影响;而能力信任仅对参与意愿有显著促进作用。③进一步机制分析发现,组织信任在外生激励和农户参与水环境治理意愿及程度之间具有中介作用。基于分析结果,建议完善农户参与水环境治理的外生激励机制,注重提升基层自治组织的公信力以及增强农户公共事务参与的主体认知。The water environment in rural areas is not only an important source of water for rural residents,but also closely related to agricul⁃tural production,sustainable development of rural economy,and farmers’health.How to improve the water environment in rural areas has become an urgent and important issue to be solved.This paper integrates exogenous incentives theory and organizational trust theory into a unified analysis framework,using 962 household survey data from provinces such as Jiangsu,Anhui,and Shaanxi.Using the Double-hurdle model,the impact of exogenous incentives and organizational trust on farmers’willingness to participate in water environment governance is empirically analyzed,and the mediating effect of organizational trust is explored to provide a reference for promoting good governance of vil⁃lage water environment.The research results indicate that firstly,exogenous incentives have a significant positive impact on farmers’willing⁃ness and degree of participation in water environment governance.From a multidimensional perspective,both economic and emotional incen⁃tives have a significant positive impact on farmers’willingness and degree of participation in water environment governance.Reputation in⁃centives only have a significant promoting effect on willingness to participate.Secondly,organizational trust has a significant positive impact on farmers’willingness to participate in water environment governance,but it does not have a significant impact on the level of participation.From a multidimensional perspective,goodwill trust has a significant positive impact on farmers’willingness and level of participation in wa⁃ter environment governance.And competence trust has only a significant promoting effect on willingness to participate.Thirdly,a further mechanism analysis has found that organizational trust plays a positive mediating effect between exogenous incentives and farmers’participa⁃tion in water environment governance decision-making behavior.Based on the above res

关 键 词：外生激励 组织信任 农户参与 水环境治理 Double-hurdle模型 

分 类 号：F323.22[经济管理—产业经济]