茶艺用户体验的意象模型研究  

An image model study on experience of tea art user

作　　者：洪碧云[1] 马敏元 陈毅辉[1] HONG Biyun;MA Minyuan;CHEN Yihui(Anxi College of Tea Science(College of Digital Economy),Fujian Agriculture and Forestry University,Fuzhou,Fujian 350000,China;Department of Industrial Design,National Cheng Kung University,Tainan,Taiwan 701,China)

机构地区：[1]福建农林大学安溪茶学院/数字经济学院,福建福州350000 [2]台湾成功大学规划与设计学院,中国台湾台南701

出　　处：《美食研究》2023年第4期48-56,共9页Journal of Researches on Dietetic Science and Culture

基　　金：福建省社科规划项目(FJ2020C014)。

摘　　要：为了提升茶艺的用户体验效果,在“以用户为中心”的理念指导下,以茶艺的步骤为研究切入点,借助感性工学等相关方法对茶艺用户体验进行研究。首先,通过专家访谈、实地调研和文献研究等方法,筛选出16个代表性的茶艺样本。随后,采用数量化理论III对样本进行分析并构建茶艺样本的意象地图,视觉化地展示茶艺样本之间的相对位置关系。其次,采用聚类分析对茶艺样本进行分组,得到茶艺的四个类型,即饮茶体验、茶艺展示体验、仪式化体验和玩茶体验。结合茶艺意象地图,总结茶艺体验的四个面向,分别是重视品茗、娱乐他人、氛围营造和自娱自乐。最后,基于意象地图、体验面向和体验类型,构建了茶艺用户体验的意象模型,并提供了针对四个茶艺体验面向的用户体验设计建议。In order to improve the user experience effect of tea art,guided by the concept of“user-centered”and taking the steps of tea art as the starting point,the user experience of tea art was studied with the help of relevant methods such as kansei engineering.Firstly,16 representative tea art samples were selected through expert interviews,field research and literature research.Then,quantification theory Ⅲ was used to analyze these samples,and the image map of tea art samples was constructed to visually show the relative position relationship among tea art samples.Secondly,cluster analysis was used to group tea art samples,and four types of tea art were obtained,namely tea drinking experience,tea art display experience,ritualized experience and tea playing experience.Combined with the image map of tea art,four aspects of tea art experience were summed up,namely,valuing drinking tea,entertaining others,creating atmosphere and entertaining oneself.Finally,based on the image map,experience orientation and experience type,the image model of tea art user experience was constructed,and suggestions on user experience design for four tea art experiences were raised.

关 键 词：茶艺 用户体验 体验模型 数量化理论Ⅲ 

分 类 号：TS971.21[轻工技术与工程]