产教融合背景下经管类专业课程“学、赛、创”育人模式构建  

The Construction of the Education Model of “Learning,Competition,and Innovation” of Specialized Courses in Economics and Management Under the Background of Integration Between Industry and Education

作　　者：赵雪虹 周蓉 刘悦男 ZHAO Xuehong;ZHOU Rong;LIU Yuenan(Department of Management,Harbin Finance University,Harbin Heilongjiang 150030,China)

机构地区：[1]哈尔滨金融学院管理系,黑龙江哈尔滨150030

出　　处：《金融理论与教学》2023年第6期96-99,共4页Finance Theory and Teaching

基　　金：黑龙江省教育科学规划重点课题(党的二十大专项研究)“产教融合背景下基于‘学、赛、创’相结合的经管类专业课程教学改革研究”(GJE1422080)。

摘　　要：从生产与教学相融合的角度,结合经管类专业课程特点,构建经管类专业课程“学、赛、创”育人模式,在深刻理解“学、赛、创”三者内在运行机理的基础上,厘清课程设计思路,以《市场营销策划》为例从课程教学目标、教学内容、教学流程、教学评价等方面探讨经管类专业课程“学、赛、创”育人模式的应用。From the perspective of the integration of production and teaching,combined with the characteristics of specialized courses of economics and management,the “learning,competition and innovation” education mode of economics and management specialized courses is constructed.On the basis of a deep understanding of the internal operation mechanism of “learning,competition and innovation”,the curriculum design ideas are clarified.The paper takes Marketing Planning course as an example to explore the application of “learning,competition and innovation” education model in the specialized courses of economics and management from the aspects of course teaching objectives,teaching content,teaching process,teaching evaluation and so on.

关 键 词：产教融合 “学、赛、创”育人模式 经管类专业课程 

分 类 号：G712[文化科学—职业技术教育学] H319.3[文化科学—教育学]