中国式现代化进程中的电视剧产业融合发展研究  

Research on the Integrated Development of TV Drama Industry in the Process of Chinese-style Modernisation

作　　者：张步中[1] 牛超杰 ZHANG Buzhong;NIU Chaojie

机构地区：[1]华南理工大学新闻与传播学院

出　　处：《传媒经济与管理研究》2023年第2期261-281,共21页Media Economics and Management Research

基　　金：中央高校基本科研业务费项目“中国网络剧国际传播效能提升的精准化路径研究”(项目编号:QNMS202323)。

摘　　要：中国式现代化是党的二十大报告的关键词,也是中国视听艺术创作和传播的重要命题。从国家视角来看,媒介融合是推进国家治理体系和治理能力现代化的核心环节之一。本文认为电视剧这一艺术形态的发展与中国式现代化探索进程有着紧密交织的联系。在中国式现代化的语境下,电视剧产业在“前端”发展中,注重生产理念、生产主体、生产管理的融合贯通;在“中端”发展上,注重内容融合彰显人文性、强调技术融合构建想象性、推崇平台融合拓展国际性。最后,本文阐释了中国式现代化进程中电视剧融合发展的五维时代内涵,体现深刻的历史价值和精神意旨。Chinese-style modernisation is a keyword in the report of the 20th Party Congress,and an important proposition for the creation and dissemination of audiovisual arts in China.From a national perspective,media integration isa core link in promoting the modernisation of the national governance system and governance capacity.This paper argues that the development of the art form of television drama is closely intertwined with the exploration process of Chinese-style modernisation.In the context of Chinese modernisation,the TV drama industry focuses on the integration of production concePts,production subjects and production management in the development of the“front-end”,and in the development of the“middle-end”,it focuses on the integration o content to highlight the humanities,and emphasises the integration of technology to build imaginativeness,In the development of“middle-end”,it pays attention to the integration of content to show the humanity.emphasises the integration of technology to build imagination,and promotes the integration of platform to create internationality.Finally,this paper explains the five dimensional connotation of the integration and development of Chinese modern TV dramas,reflecting the profound historical value and spiritual Purpose.

关 键 词：中国式现代化 电视剧产业 融合发展 人文性 

分 类 号：G63[文化科学—教育学]