资源整合与新产品开发绩效——管理者威胁解释和环境动态性的调节作用  

Resource Bundling and New Product Development Performance-Moderating Effects of Managerial Negative Interpretation and Environmental Dynamism

作　　者：弋亚群[1] 牛方妍 张雪丹 YI Ya-qun;NIU Fang-yan;ZHANG Xue-dan(School of Business,Xi’an Jiaotong University,Xi’an 710048,China)

机构地区：[1]西安交通大学管理学院,西安710048

出　　处：《研究与发展管理》2023年第6期125-137,共13页R&D Management

基　　金：国家自然科学基金面上项目“商业生态视角下企业数字化转型战略的数实共生模式、特征与双融效果研究”(72172121)。

摘　　要：以资源管理观及社会认知理论为基础,分析了稳固型资源整合和开拓型资源整合对企业新产品开发绩效的作用机理,检验了客观环境动态性与主观管理者威胁解释的调节作用。基于189份企业样本数据,利用层次回归分析方法,得出以下结论。稳固型资源整合与开拓型资源整合均对企业新产品开发绩效具有显著正向影响,且开拓型资源整合对新产品开发绩效的促进作用要强于稳固型资源整合。此外,环境动态性会分别加强2种资源整合对新产品开发绩效的积极作用,管理者威胁解释会削弱稳固型资源整合对新产品开发绩效的积极影响。研究结论在丰富资源管理观的同时,也为企业有效开展资源整合实践、提升企业新产品开发绩效提供了建议和指导。From the perspective of resource management and social cognitive theory,it explored the effects of stabilizing resource bundling and pioneering resource bundling on new product development(NPD)performance.Moreover,it considered the moderating effects of environmental dynamism and managerial negative interpretation on the relationships between resource bundling and NPD performance.Based on the empirical analysis of the data covering 189 enterprises in multiple provinces,it find that both stabilizing resource bundling and pioneering resource bundling have a significant positive impact on firm’s NPD performance,and the positive impact of pioneering resource bundling on NPD performance is stronger than that of stabilizing resource bundling.In addition,environmental dynamism strengthens the positive impacts of stabilizing resource bundling and pioneering resource bundling on NPD performance,and managerial negative interpretation weakens the positive impact of stabilizing resource bundling on NPD performance.It may help enrich the resource management view,and also provides guidance for firms to take appropriate resource bundling actions to improve NPD performance.

关 键 词：稳固型资源整合 开拓型资源整合 环境动态性 管理者威胁解释 新产品开发绩效 

分 类 号：F272.3[经济管理—企业管理]