创新社区挑战赛的创新顾客激励机制研究  

Research on Innovative Customers Incentive Mechanism of Innovation Community Challenge

作　　者：张凤华[1] 张德鹏[1] 陈春峰[1] ZHANG Fenghua;ZHANG Depeng;CHEN Chunfeng(School of Management,Guangdong University of Technology,Guangzhou 510520,China)

机构地区：[1]广东工业大学管理学院,广东广州510520

出　　处：《工程管理科技前沿》2023年第6期67-74,共8页Frontiers of Science and Technology of Engineering Management

基　　金：国家自然科学基金资助项目(72002044,71972055);广东省自然科学基金资助项目(2022A1515011503);中国博士后科学基金资助项目(2022M720835)。

摘　　要：本文从创新顾客参与企业创新社区挑战赛的视角出发,基于相对绩效比较并结合创新社区挑战赛的主要特点,构建创新顾客赛事激励模型。分析和求解在创新社区挑战赛中设置锦标竞争契约的充要条件,并进一步探索最优激励机制的选择问题。研究发现:(1)当创新顾客认为企业对方案的偏好具有对称性时,企业应选择锦标竞争契约;(2)在锦标竞争契约下,如企业期望收获更多优秀的创新方案,应提高奖金数额;(3)对于只有极少数创新方案能够获得较高评价,而绝大多数创新方案只能获得较低评价的比赛,企业应选择一般相对绩效契约;(4)在方案思路不确定性较低的比赛中,如果对创新顾客的边际努力成本增加的要求较低,企业应选择一般相对绩效契约。研究结论在理论上丰富了创新顾客激励模型的理论体系,并在实践中为企业更好地实施顾客创新价值管理提供理论指导。Based on the relative performance comparison and the main characteristics of innovative community challenge,this study constructs the incentive model of innovative customer competition from the perspective of innovative customers participating in the enterprise's innovative community challenge.The study analyzes and solves the necessary and sufficient conditions for setting up the the tournament competition contract in innovative community challenge,and further explores the selection of the optimal incentive mechanism.The results show:(1)When the innovative customers think that the preference of the enterprise to the scheme is symmetrical,the enterprise should choose the tournament competition contract;(2)In the tournament competition contract,if the enterprise expects to harvest more excellent innovation schemes,it should increase the amount of the bonus;(3)For competitions in which only a small number of innovation schemes can obtain high evaluation,while the vast majority of innovation schemes can only obtain low evaluations,the enterprise should choose the general relative performance contract;(4)In the competition with low uncertainty of scheme thinking,if the requirement for marginal effort cost increase of innovative customers is low,the enterprise should choose general relative performance contract.The research results enrich the theoretical system of innovative customers'incentive models and provide theoretical guidance for enterprises to better implement customer innovation value management in practice.

关 键 词：创新顾客 创新挑战赛 相对绩效 激励机制 

分 类 号：F272[经济管理—企业管理]