大数据技术在高职院校招生宣传中的应用研究  

Research on the Application of Big Data Technology in the Enrollment Publicity of Higher Vocational Colleges

作　　者：时光[1] SHI Guang

机构地区：[1]南京信息职业技术学院,江苏南京210023

出　　处：《科教文汇》2024年第1期142-145,共4页Journal of Science and Education

摘　　要：随着高职教育的普及和竞争加剧,高职院校面临着更加复杂和激烈的招生环境。传统的招生宣传方式已经无法满足学生和家长的需求。大数据技术的出现为高职院校带来了全新的机遇,高职院校可利用社交媒体平台、在线直播和云课堂等方式开展线上宣传活动,还可以利用大数据技术进行个性化推送,不断提高招生宣传的整体效果。该文以大数据技术在高职院校招生宣传工作中的应用为研究对象,从大数据技术的应用优势和策略两方面进行探究,提出利用大数据技术开展招生宣传工作的具体方法,旨在为高职院校招生提供有力支持。With the popularization of higher vocational education and the intensification of competition,higher vo⁃cational colleges are facing more complex and intense enrollment environment.Traditional publicity methods have been unable to meet the needs of students and their parents,while the emergence of big data technology has brought new opportunities for higher vocational colleges.Higher vocational colleges can use social media plat⁃forms,online live broadcasting and cloud classes to carry out online publicity activities,and can also use big data technology to carry out personalized push,constantly improving the overall effect of enrollment publicity.Taking the application of big data technology in the enrollment and publicity work of higher vocational colleges as the re⁃search object,this paper explores the application advantages and strategies of big data technology,and puts for⁃ward specific methods of using big data technology to carry out the enrollment publicity work,in order to provide strong support for higher vocational colleges to improve the enrollment effect.

关 键 词：大数据技术 高职院校 招生宣传 优势 策略 

分 类 号：G717.32[文化科学—职业技术教育学]