食品安全问题对消费者信任的影响与恢复策略  

The Impact of Food Safety Issues on Consumer Trust and Strategies for Recovery

作　　者：王丹亚[1] WANG Danya(Wuhan Institute of Shipbuilding Technology,Wuhan 430050,China)

机构地区：[1]武汉船舶职业技术学院,湖北武汉430050

出　　处：《现代食品》2023年第21期138-142,共5页Modern Food

摘　　要：本文探讨了食品安全问题对消费者信任的影响、建立食品信任的路径以及恢复信任的策略。通过透明度和信息公开、第三方认证和检测、危机管理与应对以及质量控制与监管合规等策略,论证了建立食品信任的路径,强调了重建消费者信任的重要性,为食品行业的可持续发展提供了实质性建议。This paper discusses the influence of food safety issues on consumer trust,the path of establishing food trust and the strategy of restoring trust.Through strategies such as transparency and information disclosure,third-party certification and testing,crisis management and response,and ensuring quality control and regulatory compliance,the path of establishing food trust was demonstrated,the importance of rebuilding consumer trust was emphasized,and substantive suggestions were provided for the sustainable development of the food industry.

关 键 词：消费者信任 食品安全 恢复策略 质量控制 透明度 

分 类 号：TS201.6[轻工技术与工程—食品科学]