应用型本科高校市场营销课程教学改革问题研究  

Research on the Teaching Reform of Marketing Courses inApplication-Oriented Undergraduate Education

作　　者：刘丹[1] Liu Dan(Heilongjiang University of Technology,Jixi,Heilongjiang 158100,China)

机构地区：[1]黑龙江工业学院,黑龙江鸡西158100

出　　处：《黑龙江工业学院学报（综合版）》2023年第12期22-25,共4页Journal of Heilongjiang University of Technology(Comprehensive Edition)

基　　金：黑龙江省教育科学规划重点课题“‘四方协同’育人机制在应用型本科院校《市场营销》课程教学改革中的应用研究”(课题编号:GJB1423278)。

摘　　要：提高应用型本科高校人才培养质量的关键在于课程建设,市场营销作为专业的核心课程,具有较强的综合性、实践性。试以市场营销课程教学改革为研究对象,针对应用型人才培养要求,结合课程知识内容,本着以生为本、质量优先的教育教学理念,提出应用型本科院校市场营销课程教学改革中存在的问题,并不断进行市场营销课程改革的探索。The key to improving the quality of talent cultivation in application-oriented undergraduate universities and colleges lies in curriculum construction.Marketing,as the core course of the profession,has strong comprehensiveness and practicality.Taking the teaching reform of marketing courses as the research object,in response to the requirements of cultivating applied talents,combined with the course knowledge content,and based on the education and teaching philosophy of student-centered and quality first,this paper proposes the problems in the teaching reform of marketing courses in application-oriented undergraduate universities and colleges,and continuously explores the reform of marketing courses.

关 键 词：应用型本科 市场营销课程 教学改革 人才培养 

分 类 号：G642[文化科学—高等教育学]