Psychological Heterogeneity in a Queue:The Impact of Loss Aversion on Service Pricing  

作　　者：JIANG Tao GAO Li CHAI Xudong BU Qihui 

机构地区：[1]College of Economics and Management,Shandong University of Science and Technology,Qingdao,266590,China [2]School of Mathematics-Physics and Finance,Anhui Polytechnic University,Wuhu,241000,China [3]College of Science,Nanjing University of Posts and Telecommunications,Nanjing,210023,China

出　　处：《Journal of Systems Science & Complexity》2023年第6期2536-2558,共23页系统科学与复杂性学报（英文版）

基　　金：supported by the National Natural Science Foundation of China under Grant No.12001329;Shandong Provincial Natural Science Foundation under Grant No.ZR2019BG014;Scientific Research Foundation of Anhui Polytechnic University under Grant No.2022YQQ026;Scientific Research Foundation of Shandong University of Science and Technology for Recruited Talents under Grant No.2019RCJJ016。

摘　　要：The authors consider an M/M/1 queue with two types of customers,where customers are classified into two categories according to their psychological feelings when facing uncertainty about queue information.In the unobservable queue,experienced customers could accurately calculate their expected utilities,while first-time customers are loss-averse and the psychological feelings could incur additional gain-loss utilities.By defining customers'willingness to pay,the authors derive the equilibrium joining-balking behaviors for each type of customer and obtain the service provider's optimal pricing decision.The authors also classify the implications of the obtained results.

关 键 词：Loss aversion psychological heterogeneity queueing behavior service pricing 

分 类 号：B842[哲学宗教—基础心理学] F274[哲学宗教—心理学] O226[经济管理—企业管理]