居民低碳消费的深度、广度和密度及其影响因素分析  

Analysis on the Depth,Breadth and Density of Residents’Low Carbon Consumption and Its Influencing Factors

作　　者：汪卫芳[1] 姚星垣[2,3] WANG Weifang;YAO Xingyuan(School of Financial Management,Zhejiang Financial College,Hangzhou 310018,Zhejiang;E-Commerce and New Consumption Institute,Zhejiang Financial College,Hangzhou 310018,Zhejiang;Research Center for Regional Financial Development,Zhejiang Financial College,Hangzhou 310018,Zhejiang)

机构地区：[1]浙江金融职业学院金融管理学院,浙江杭州310018 [2]浙江金融职业学院电子商务与新消费研究院,浙江杭州310018 [3]浙江金融职业学院浙江地方金融发展研究中心,浙江杭州310018

出　　处：《丽水学院学报》2024年第1期39-48,共10页Journal of Lishui University

基　　金：浙江省自然科学基金项目“碳金融发展的碳减排效果及其社会福利效应研究:基于异质性门槛的视角”(LY22G030014);浙江省高校重大人文社科攻关项目“金融发展支持低碳消费推动低碳转型研究”(2023QN157);浙江省省属高校基本科研业务费项目“居民绿色金融素养与低碳转型”(2022ZD02)。

摘　　要：低碳消费是推动我国经济低碳转型,助力实现“双碳”目标的重要动力。基于问卷调查微观数据的经验研究发现:消费者内部因素和外部因素与低碳消费的深度、广度和密度显著相关,环保信念、环保意识和行为习惯等内部因素影响较大;低碳消费深度受内外部因素共同影响,而低碳消费广度和密度主要受内部因素影响;女性消费者和年龄较长者在低碳消费深度和广度方面大于男性和年龄较小者。因此,在系统化推进低碳消费的过程中,一方面应更加注重消费者内部因素的影响,另一方面应通过科技和金融创新提升低碳消费的体验,满足个性化消费需求。Low-carbon consumption is an important driving force to promote the transformation of low-carbon economy and achieve the carbon peaking and carbon neutrality goals in China.Based on micro-questionnaire data,the empirical study of this paper found that internal and external factors of consumers were significantly related to the depth,breadth and density of low-carbon consumption.Internal factors such as environmental belief,environmental awareness and behavior habits had a greater impact.The depth of low-carbon consumption was affected by internal and external factors,while the breadth and density of low-carbon consumption were mainly affected by internal factors.The female and the elder consumers were more active than the male and the younger consumers in the depth and breadth of low-carbon consumption.Therefore,on the one hand,more attention should be paid to the influence of internal factors of consumers;on the other hand,the experience of low-carbon consumption should be promoted through technological and financial innovation to meet the needs of personalized consumption in the process of systematically promoting low-carbon consumption.

关 键 词：低碳消费 数字绿色普惠金融 金融创新 “双碳”目标 

分 类 号：F126.1[经济管理—世界经济] F830[环境科学与工程—环境科学] X22