开放式创新平台激励与约束机制对用户创新行为的影响  

The Impact of Incentive and Restraint Mechanisms of Open Innovation Platform on User Innovation Behavior

作　　者：朱祖平 阮荣彬 宋格 Zhu Zuping;Ruan Rongbin;Song Ge(School of Economics and Management,Fuzhou University,Fuzhou 350108,China)

机构地区：[1]福州大学经济与管理学院,福建福州350108

出　　处：《科技进步与对策》2024年第3期44-54,共11页Science & Technology Progress and Policy

基　　金：国家社会科学基金重点项目(19AGL017)。

摘　　要：平台的开放共享特征促使用户更主动地参与到价值创造活动中,企业吸纳用户参与创新过程成为其提升创新能力的重要途径。从认知—情感双重视角出发,以创新自我效能感、情感承诺为中介变量,以主动型人格为调节变量,探究开放式创新平台激励与约束机制对用户创新行为的影响机制及边界条件。结果显示,开放式创新平台激励机制、约束机制对用户创新行为均具有正向影响;创新自我效能感与情感承诺分别在开放式创新平台激励机制、约束机制与用户创新行为间发挥部分中介作用;主动型人格分别在开放式创新平台激励机制、约束机制与用户创新行为间发挥正向调节作用。In this era full of volatility,uncertainty,complexity and ambiguity,the transformation of digital technology and the consequent development of platform economy have changed the traditional innovation processes and made novel ways to create values.Openness and sharing are quite remarkable features of the platform,and they make users take part in the value creation activities more actively,and let enterprises attract more users to take part in innovation.Therefore,user innovation behavior has become an important source of the innovation capability for enterprises.However,some issues such as low user activity and inactive participation in innovation emerge,but the factors affecting user innovation are rarely tapped from the perspective of incentive and restraint mechanisms of open innovation platform.At present,the research on potential impacts of incentive and restraint mechanisms of open innovation platform on user innovation behavior remains in its infancy,and the boundary conditions of aforementioned mechanisms need to be further explored.Therefore,taking creative self-efficacy and affective commitment as mediators,and proactive personality as a moderator,this study intends to explore the influencing mechanisms and boundary conditions of the relationship between incentive and restraint mechanisms of open innovation platform and user innovation behavior from the perspectives of cognition and emotion.The research model of the study is established via theoretical deduction and research hypotheses.According to the cognitive-affective personality system theory,creative self-efficacy and affective commitment are thought to have the mediating effects in the relationship between incentive and restraint mechanisms of open innovation platform and user innovation behavior.Moreover,from the perspective of human interaction theory,the study proposes that proactive personality plays the moderating role in the impact of incentive and restraint mechanisms of open innovation platform on user innovation behavior.In hypotheses tes

关 键 词：开放式创新平台 激励机制 约束机制 认知—情感人格系统理论 主动型人格 用户创新行为 

分 类 号：F273.1[经济管理—企业管理]