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作 者:刘文婧 黄洪源[1] LIU Wenjing;HUANG Hongyuan(Beijing Institute of Fashion Technology,Beijing 100105,China)
机构地区:[1]北京服装学院,北京100105
出 处:《西部皮革》2024年第3期129-132,共4页West Leather
基 金:北京服装学院研究生科研创新项目(X2023-018)。
摘 要:近年来,我国人口老龄化呈现急速发展趋势,新一代老龄群体具有受教育程度更高、经济收入更多,更注重审美需求等特征。服装表演中的时尚性、审美性、普及性等,可以满足新一代老龄群体对健康快乐和审美趣味的追求,为老龄群体提供新生活导向。文章以美育教育传播为切入点,从线下传播、媒体传播两方面入手,探讨服装表演如何借助多维度传播路径,为老龄群体开创一个全新的传播环境,以提高老龄群体的生活质量。In 2022,China's aging population has entered a rapid development stage,characterized by large scale,rapid development,and imbalance.The new generation of elderly people has higher levels of education and income,leading to an increasing demand for aesthetic education and aesthetics.Clothing performances have the characteristics of fashion,aesthetics,and popularity,which can meet the needs of the elderly group to enhance their personal aesthetic taste and provide aesthetic guidance for the elderly group.The work takes the communication path as the starting point,starting from both offline communication and media communication,and explores how clothing performances can use multi-dimensional communication paths to achieve better communication effects among the elderly population,so as to improve their quality of life.
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