消费者对食品质量信息的需求与认知研究  

A Study on Consumer Demand and Cognition of Food Quality Information

作　　者：秦玉和 QIN Yuhe(Jinan Food and Drug Inspection and Testing Center,Jinan 250000,China)

机构地区：[1]济南市食品药品检验检测中心,山东济南250000

出　　处：《食品安全导刊》2024年第1期151-153,共3页China Food Safety Magazine

摘　　要：食品质量一直以来都是消费者关注的焦点之一,随着社会发展和科技进步,消费者对食品质量信息的需求与认知变得更加复杂和多元。食品安全、营养价值等方面的信息直接关系到消费者的健康和生活质量。因此,深入了解消费者对食品质量信息的需求与认知成为重要而紧迫的任务。本研究旨在探讨消费者对食品质量信息的基本需求、认知水平以及影响其需求与认知的因素。通过深入剖析消费者在食品选择中关注的要素及其对质量信息的理解和信任程度,可以更好地满足消费者的需求,为食品产业提供更精准的市场导向。Food quality has always been one of the focuses of great concern to consumers.With the development of society and technological progress,consumers’demand and cognition for food quality information have become more complex and diverse.The information on food safety,nutritional value,and other aspects is directly related to the health and quality of life of consumers.Therefore,it is important and urgent to have a deep understanding of consumers’needs and awareness of food quality information.The purpose of this study is to explore the basic needs and cognitive level of consumers for food quality information and the factors affecting their needs and cognition.Through in-depth analysis of the factors that consumers pay attention to in food selection and their understanding and trust in quality information,they can better meet the needs of consumers and provide more accurate market orientation for the food industry.

关 键 词：消费者 食品质量信息 食品标准化 

分 类 号：F203[经济管理—国民经济]