海外项目跨文化管理的挑战与对策思考  

On Cross-cultural Management of Overseas Projects

作　　者：谌忠泽 CHEN Zhongze(International Cooperation Company,Sinopec Oilfield Services Jianghan Corporation,Wuhan,Hubei 430073,China)

机构地区：[1]中石化江汉石油工程有限公司国际合作公司,湖北武汉430073

出　　处：《江汉石油职工大学学报》2024年第1期102-103,共2页Journal of Jianghan Petroleum University of Staff and Workers

摘　　要：跨文化管理关系企业全球化经营的成败。江汉海外项目部结合运行实际,分析跨文化管理面临的挑战,提出加强中外员工文化交流、找准文化融合切入点、发挥自有文化作用、实施本地化策略、推进文化融合创新的跨文化管理的方式方法途径,旨为推进海外石油工程技术服务项目提供借鉴和参考。Cross-cultural management is pivotal to the success or failure of corporate globalization.The Jianghan Overseas Project Department,drawing on practical operational experiences,discusses why cross-cultural management is essential,analyzes the challenges it faces,and proposes methods for enhancing cross-cultural management.These include strengthening cultural exchanges between Chinese and foreign employees,identifying precise entry points for cultural integration,leveraging the role of inherent culture,implementing localization strategies,and promoting innovative cultural integration.These approaches aim to serve as a reference for advancing overseas oil engineering and technical service projects.

关 键 词：企业文化 海外项目 跨文化管理 

分 类 号：F270[经济管理—企业管理] F426[经济管理—国民经济] F125