网生代国家认同实践:“美丽中国”系列视频的互动仪式链分析  

National Identity in Net Generation:An Analysis of Interaction Ritual Chains in the“Beautiful China”Video Series

作　　者：张帆[1] 党昌昶 李梦琪 ZHANG Fan;DANG Changchang;LI Mengqi(School of Film,Television&Communication,Xiamen University of Technology,Xiamen 361024,China)

机构地区：[1]厦门理工学院影视与传播学院,福建厦门361024

出　　处：《厦门理工学院学报》2023年第6期25-31,83,共8页Journal of Xiamen University of Technology

摘　　要：“美丽中国”系列视频是网生代群体在短视频平台上的一场互动仪式“狂欢”,它通过互联网的虚拟在场,实现了群体的集合;经过大数据的精准筛选,设限了“局外人”;以虚拟狂欢的形式聚合了共同的焦点——“美丽中国”;在多次循环中强化反馈,激发出用户越来越蓬勃的爱国情感和参与热情,形成团结感和凝聚力,实现情感共享。它通过这些互动仪式要素,产生了具有精神指向的群体符号、正向的情感能量、群体身份认同及群体共同承认的道德判断标准,从而形塑了网生代的国家认同。建议主流媒体主动、积极地融入亚文化场域,使用网生代语言打造狂欢,以低门槛、高元素的方式在互联网上打造具有主流文化内涵的网生代社群,形塑网生代的国家认同。The“Beautiful China”video series is an interaction ritual carnival by the net generation on the short video platform.It realizes the group gathering through the virtual presence of the internet,imposes restrictions on outsiders through precise screening of big data,and creates a common focus in the form of a virtual carnival.Its multiple cycles strengthen feedback,and increasingly strengthen users'love of this country and their passion in participation.Thus a sense of unity and cohesion is formed,and emotional sharing achieved.Through these interaction ritual elements,group symbols with spiritual orientation,positive emotional energy,group identity recognition,and commonly recognized standards of moral judgment are generated,thus shaping the national identity of the net generation.It is therefore suggested that the mainstream media actively integrate into the sub cultural field and use the language of net generation for carnivals to create a low-threshold and high-element net generation community online with the mainstream cultural connotation that is conducive to the shaping of the national identity of the net generation.

关 键 词：国家认同 网生代 “美丽中国”系列短视频 互动仪式链 网络文化 

分 类 号：G41[文化科学—教育学] G206[文化科学—教育技术学]