ITMC市场营销沙盘模拟企业经营策略研究  

Research on Enterprise Management Strategies in ITMC Marketing Sand Table Simulation

作　　者：王友志 WANG Youzhi(Guizhou Vocational Technology Institute,Guiyang 550023)

机构地区：[1]贵州职业技术学院,贵阳550023

出　　处：《贵州开放大学学报》2024年第1期37-42,共6页Journal of Guizhou Open University

基　　金：贵州开放大学校级课题“基于新媒体形式的贵州特色产品品牌推广策略研究”(编号:2023YB08)的阶段性研究成果。

摘　　要：ITMC营销沙盘系统是全国职业院校技能大赛市场营销赛项的竞赛平台,企业如何制定合理的经营策略实现营销目标是各高职院校参赛队伍非常重视和关注的问题。文章拟从模拟企业经营产品、销售渠道、直销定价、零售消费者需求及媒体广告投放五个方面,探索可操作的ITMC营销沙盘经营策略,为高职院校教师教学、教材编写、职业技能竞赛中学生制定经营方案提供决策支持和实践应用参考。The ITMC Marketing Sand Table System is the competition platform for the marketing event in the National Vocational Colleges Skills Competition.How enterprises formulate reasonable business strategies to achieve marketing objectives is a matter of great concern and focus for the participating teams from various higher vocational colleges.This article intends to explore operable ITMC marketing sand table management strategies from five aspects:simulated enterprise product management,sales channels,direct sales pricing,retail consumer demand,and media advertising.It aims to provide decision support and practical application references for higher vocational college teachers in teaching,textbook compilation,and students in vocational skills competitions in formulating business plans.

关 键 词：营销沙盘 模拟企业 经营策略 

分 类 号：G712[文化科学—职业技术教育学] F274[文化科学—教育学]