基于OBE理念的服装市场营销混合教学模式  

Mixed Mode of Instruction of Clothing Marketing Based on OBE Concept

作　　者：姜茸凡 梁建芳[1] 刘洁 JIANG Rongfan;LIANG Jianfang;LIU Jie(Apparel&Art Design College,Xi’an Polytechnic University,Xi'an 710048,China)

机构地区：[1]西安工程大学服装与艺术设计学院,西安710048

出　　处：《纺织科技进展》2024年第3期64-68,共5页Progress in Textile Science & Technology

基　　金：陕西省研究生教育综合改革研究与实践项目(YJSZG2023108);陕西高等教育教学改革研究项目(21BG034);陕西省教育科学规划课题(SGH20Y1113);中国纺织工业联合会教育教学改革项目(2017BKJGLX155)。

摘　　要：为深化高校教学改革,提升高校工科类学生的工科素养和创新实践能力,以服装设计与工程专业的服装市场营销课程为例,基于成果导向教育(OBE)教学理念,将教学内容与服装营销热点话题紧密结合,重构传统课堂教学与网络课堂教学的混合式教学模式,注重学生学习过程的参与度,建立多元化考核评价方式,进而激发学生的学习兴趣,加深学生对理论知识的掌握以及提高学生理论联系实际的能力,以此全面提升高校工科类学生的综合素质。In order to deepen the quality of educational reform and improve the engineering literacy and innovative practical ability of students in engineering universities,takeing clothing marketing course as an example,based on the teaching concept of results-oriented education(OBE)and closely combined the teaching content with the hot topics of clothing marketing,the mixed mode of education of tradition and online was reconstructed.The participation of student in the education process was emphasized,and diversified evaluation methods were established,to stimulate the learning interest of student,deepen their mastery for theoretical knowledge,and improve their ability of theory combined with practice,so as to comprehensively improve the comprehensive quality of students in engineering universities.

关 键 词：OBE理念 混合式教学 服装市场营销 教学质量 

分 类 号：G640[文化科学—高等教育学]