本土化与在地化视域下的汉字图形化设计研究  

STUDY ON THE GRAPHICAL DESIGN OF CHINESE CHARACTERS IN TERMS OF THE VISUAL LOCALIZATION AND GLOCALIZATION THRESHOLD

作　　者：杨苗[1] 高畅 YANG MIAO;GAO CHANG

机构地区：[1]北京工业大学艺术设计学院

出　　处：《设计》2024年第4期141-143,共3页Design

摘　　要：为探讨汉字在全球化语境中图形化的设计方法,焕发汉字新的生命。从传统文化之于全球化的困境入手,谈到汉字图形化意义,接着分析到创新汉字图形化设计的双重路径—本土化与在地化,最后以本土化、在地化为线索归类总结出创新应用方法,并以相关的案例为指引展开应用探究。以本土化与在地化为依托,总结出创新汉字图形化的设计方法。为汉字于全球化境遇下的创新发展提供新的思路,为中国传统文化进行跨文化传播提供借鉴意义。In order to explore the design methods of graphic Chinese characters in the context of globalization and to renew the new life of Chinese characters.The paper starts from the dilemma of traditional culture in globalization,talks about the significance of Chinese character graphic design,then analyzes the dual paths of innovative Chinese character graphic design-localization and glocalization,and finally summarizes the innovative application methods with the clues of localization and glocalization,and starts the application investigation with relevant cases as a guide.Based on localization and glocalization,the author summarizes the design method of innovative Chinese character graphicization.It provides new ideas for the innovative development of Chinese characters in the context of globalization and provides implications for the cross-cultural communication of traditional Chinese culture.

关 键 词：本土化 在地化 汉字图形化 全球化 传统文化 

分 类 号：J0-03[艺术—艺术理论]