网络游戏助力中华文明对外传播路径探析——以《原神》为例  

An Analysis on How Online Games in the Internet Era Help Spread Chinese Civilization to the Outside World-Take Genshin Impact as an Example

作　　者：王聃[1,2] 康凯 Dan Wang;Kai Kang

机构地区：[1]西北政法大学 [2]西安交通大学马克思主义学院 [3]西北政法大学新闻传播学院

出　　处：《新媒体与社会》2023年第3期365-374,401,共11页New Media and Society

基　　金：2023年陕西省科技厅软科学研究项目(项目编号:2023-JC-YB-823);2023年西安市社会科学规划基金项目(项目编号:23LW170);2021年陕西省社会科学基金项目(项目编号:2021Q012)。

摘　　要：互联网诞生以来,网络游戏以其互动性、趣味性吸引了一大波受众,同时网络游戏本身具有承载信息、讲述故事并进一步传播文化的功能,如何实现其正向传播价值值得我们关注。本文从网络游戏角度出发,研究其对于中华文明传播的价值与具体路径,在对当前网络游戏传播中华文明问题现状进行分析的基础上,以网游《原神》为例,探析其在游戏视听、情节设计等方面对中国浅层形象与深层观念的传播效果,最终从技术升级、文创开发、政策推进、产品多元化四个方面提出建议,以期为国产网络游戏对中华文明、中华传统文化的创造性转化与传播提供一定的思路。Since the birth of the Internet online games have attracted a large audience with their interactivity and fun.At the same time the functions of online games themselves in carrying information telling stories and further spreading culture deserve our attention on how to achieve their positive dissemination value.From the perspective of online games this paper studies its value and path for the spread of Chinese civilization.On the basis of the analysis of the current situation of the spread of Chinese civilization through online games taking the online game Genshin Impact as an example this paper analyzes its effect on the spread of China’s shallow images and deep concepts in the aspects of video games plot design etc.and finally puts forward suggestions from four aspects technology upgrading cultural innovation and development policy promotion and product diversification To provide certain development ideas for the creative transformation and dissemination of Chinese civilization and traditional culture through domestic online games.

关 键 词：网络游戏 中华文明 对外传播 《原神》 

分 类 号：G899[文化科学—体育学] G206