高职市场营销专业“三维三段双进阶”教学模式探究——以重庆工商职业学院“广告实务”课程为例  

Exploration of the"Three Dimensional,Three Stage,and Double Advanced"Teaching Model for Marketing Majors in Higher Vocational Education——Taking the"Advertising Practice"Course of Chongqing Vocational College of Commerce as an Example

作　　者：肖定菊[1] Xiao Dingju(Chongqing Vocational College of Commerce,Chongqing 400052,China)

机构地区：[1]重庆工商职业学院,重庆400052

出　　处：《成才之路》2024年第10期13-16,共4页Way of Success

基　　金：重庆工商职业学院2022年度教育教学改革研究(一般)项目资助“高职院校市场营销专业‘三段四环、赛创展服’教学模式研究与实践”(立项编号:GZND2224015)。

摘　　要：高职院校市场营销专业是培养高素质市场营销人才的重要专业,其开展教学模式创新改革,有利于促进市场营销专业的创新发展,提高人才培养质量。文章以“广告实务”课程为例,开展“三维三段双进阶”教学模式设计与探索,提出市场营销专业“三维三段双进阶”教学模式实践路径,指出应合理设计“三维”教学目标,精心实施“三段式”导学模式,构建教学内容与教学环节“双进阶”互动课堂,并量化考核,多维评价。Marketing major in vocational colleges is an important major for cultivating high-quality marketing talents.Its innovative teaching mode reform is conducive to promoting the innovative development of marketing major and improving the quality of talent cultivation.The article takes the"Advertising Practice"course as an example to carry out the design and exploration of the"Three Dimensional,Three Section,and Double Advanced"teaching mode.It proposes the practical path of the"Three Dimensional,Three Section,and Double Advanced"teaching mode for marketing majors,points out that the"Three Dimensional"teaching objectives should be reasonably designed,the"Three Section"guidance mode should be carefully implemented,and an interactive classroom with teaching content and teaching links should be constructed.Quantitative assessment and multi-dimensional evaluation should be conducted.

关 键 词：高职院校 市场营销专业 教学模式 三维 三段 双进阶 

分 类 号：G712[文化科学—职业技术教育学]