C学院现代物流管理专业校企合作“新零售”实践教学基地建设探究  

Exploring the Construction of Practice Teaching Base of“New Retail”in Schoo⁃Enterprise Cooperation of Modern Logistics Management Major in College C

作　　者：张建奇[1] ZHANG Jian-qi(School of Digital Business,Guangzhou City Polytechnic,Guangzhou 510405,China)

机构地区：[1]广州城市职业学院数字商务学院,广东广州510405

出　　处：《广州城市职业学院学报》2024年第1期26-29,共4页Journal Of Guangzhou City Polytechnic

基　　金：广东省普通高校特色创新项目“数字经济背景下‘新零售’驱动产品全渠道供应链整合优化研究——以广东省为例”(编号:2023WTSCX241);校级科研团队专项“思政领航下‘岗课证赛’融通的绿色智慧物流与供应链人才培养研究协同创新团队”(编号:2023KYTD011);校级科研高水平培育专项“数字经济背景下‘新零售’驱动粤港澳大湾区零售业全渠道供应链整合优化研究”(编号:KYGSP2023002);广州市职业院校教师教学创新教学团队“广州城市职业学院现代物流管理专业”(编号:2022JSJXCXTD016)。

摘　　要：当前,高职院校校企合作共建实践教学基地过程中还存在着企业参与积极性不够、难从校企合作中直接获利、政策支持不完善等问题。通过分析C学院现代物流管理专业与R零售连锁集团之间校企合作“新零售”实践教学基地的建设,归纳了两者合作的途径主要包括:构建组织结构、建立运行规则、打造师资队伍、丰富实践形式、共同申报科研项目等。并在此基础上,提出了推进校企合作共建实践教学基地工作的建议:找到校企双方的合作契合点;提供政策支持;建立合作效果评价体系。At present,there are still problems in the process of cooperative construction of practical teaching bases between vocational colleges and enterprises,such as insufficient participation of enterprises,difficulty in directly profiting from school enterprise cooperation,and incomplete policy support.By analyzing the construction of the“New Retail”practical teaching base for school enterprise cooperation between the Modern Logistics Management major of College C and Retail Chain Group R,it is summarized that the main ways for the two to cooperate include:building organizational structure,establishing operating rules,building a teaching staff,enriching practical forms,and jointly applying for scientific research projects.On this basis,suggestions were put forward to promote the cooperation between schools and enterprises in building practical teaching bases:to find the cooperation points between schools and enterprises,to provide policy support and to establish a collaborative evaluation system.

关 键 词：高职院校 校企合作 物流管理专业 零售连锁 实践教学基地 

分 类 号：G712[文化科学—职业技术教育学]