价值共创感知体验、数字平台交互场景与颠覆性创新  

Value Co-creation Perception Experience,Digital Platform Interaction Scene and Disruptive Innovation

作　　者：阮添舜 李鑫浩 顾颖[1] RUAN Tianshun;LI Xinhao;GU Ying(School of Economics and Management,Northwest University,Xi’an 710127,China;School of Economics and Management,Xi’an Shiyou University,Xi’an 710065,China)

机构地区：[1]西北大学经济管理学院,陕西西安710127 [2]西安石油大学经济管理学院,陕西西安710065

出　　处：《统计与信息论坛》2024年第5期115-128,共14页Journal of Statistics and Information

基　　金：国家自然科学基金面上项目“数字化驱动的开放式创新获益与治理机制及其协同效应:基于价值组合逻辑的研究”(72172125);陕西省社会科学界2020年度理论与现实问题重点研究项目“价值共创视角下陕西混合所有制企业双边治理机制研究”(SX-330)。

摘　　要：数字化转型背景下如何通过数字平台交互场景来协同顾客,对平台型企业突破瓶颈期并实现颠覆性创新具有重要意义。以参与数字平台交互的顾客为研究对象,构建了“价值共创感知—平台交互场景—颠覆性创新”研究框架,通过问卷调查的研究方法来探究顾客参与价值共创的感知体验,及其对颠覆性创新的影响路径。实证研究表明:价值共创感知体验(利益性感知体验、社交性感知体验、自我效能性感知体验、独特性感知体验)和数字平台交互场景均对颠覆性创新具有显著正向影响;数字平台交互场景在价值共创感知体验的四个层面与颠覆性创新之间均具有部分中介效应;平台干预度在社交性、自我效能性、独特性感知体验与颠覆性创新之间起到负向调节作用。研究结果能够为企业优化顾客参与价值共创体验、构建数字平台交互场景提供新的理论视角与发展战略。The advancement of digital technology has significantly facilitated the market upgrading of consumers in society,necessitating enterprises to adhere to the new concepts of consumers and keep up with the current trends in order to develop business models that are deeply integrated with digitalization and intelligence.Particularly when faced with the formidable technical prowess and market advantages possessed by multinational corporations,Chinese local enterprises need to establish novel development advantages through disruptive innovation.Representatives such as Xiaomi and Huawei have introduced disruptive innovation models into the local market by incorporating new technologies and products,thereby offering customers high-quality yet affordable products or services,ultimately becoming dominant players in the local market.Furthermore,it redefines both the definition and role of consumers and enterprises from a simple buyer-seller relationship to a mutually beneficial partnership.Therefore,the disruptive effect of the product is directly related to the perceptual experience of the process of customer value co-creation.How to enhance the perceptual experience of customer participation in value co-creation plays a crucial role in improving the level of disruptive innovation.At the same time,under the current background of digital transformation,digital platforms have become an important scene for information exchange and value exchange between enterprises and customers,and digital interaction scenes have also become a strong guarantee for value co-creation.Based on the above research,aim to analyze the influence mechanism of customers’participation in value co-creation perception experience on disruptive innovation.With digital platform interaction scenario as the intermediary variable,platform intervention degree as the moderating variable,and disruptive innovation effect as the result variable,a research model of“value co-creation perception-platform interaction scenario-disruptive innovation”is constructed.

关 键 词：价值共创感知体验 顾客参与 数字平台交互场景 平台干预度 颠覆性创新 

分 类 号：F274[经济管理—企业管理] F49[经济管理—国民经济]