跨文化语境下的民营美术馆艺术传播机制构建——以江浙沪为例  

Construction of art communication mechanism of private art museums in cross-cultural context——a case study of Jiangsu-Zhejiang-Shanghai

作　　者：黄希雨 李凡璠 HUANG Xiyu;LI Fanfan

机构地区：[1]浙江理工大学

出　　处：《时尚设计与工程》2024年第2期9-11,共3页The Journal of Fashion Design and Engineering

基　　金：国家社科基金项目《媒介融合视域下中国水彩文化海外传播与交流研究》成果(20BXW066)。

摘　　要：全球经济一体化推动了不同国家与地区之间的文化交流,民营美术馆作为艺术传播机构,承担着促进中国文化对外传播与交流的重要使命,需要适应并积极参与跨文化交流的潮流,促进各种文化之间的互相理解和融合。以江浙沪民营美术馆为对象,探讨了跨文化语境下如何构建具有时代特色的艺术传播机制,为民营美术馆在跨文化交流中发挥更加积极的作用提供理论支持。The global economic integration has promoted the cultural exchanges between different countries and regions.As an art communication institution,private art museums undertake the important mission of promoting the external communication and exchange of Chinese culture,and need to adapt to and actively participate in the trend of cross-cultural communication and promote the mutual understanding and integration of various cultures.Taking private art museums in Jiangsu,Zhejiang and Shanghai as the object,how to build an art communication mechanism with the characteristics of The Times in the cross-cultural context was explored,to provide theoretical support for private art museums to play a more active role in cross-cultural exchanges.

关 键 词：跨文化 艺术传播机制 民营美术馆 江浙沪 

分 类 号：F27[经济管理—企业管理]