互动体验视角下的虚拟展厅设计策略与实践  

Research on the Design Strategy of Virtual Exhibition Hall under the Perspective of Interactive Experience

作　　者：孙娟 黄浩 Sun Juan;Huang Hao

机构地区：[1]湖南工业大学包装设计艺术学院,湖南株洲412007

出　　处：《家具与室内装饰》2024年第4期60-65,共6页Furniture & Interior Design

基　　金：湖南省社会科学成果评审委员会一般课题(XSP24YBC165);国家级大学生创新创业项目(202211535032)。

摘　　要：探究体验经济时代背景下虚拟展厅的数字化表现形式及设计策略方法。首先从中国国家博物馆、故宫博物院、清华大学数字展厅中随机选取十三个不同主题的虚拟展厅,结合问卷调研的形式,从第一印象、视觉布局等九个影响因素对其展开定性分析,总结出虚拟展厅的设计要素为空间脉络与流畅引导、视触融合与界面信息、体验共鸣与智感反馈三个主要方面,并从感官沉浸层、行为互动层和感融共振层三个层面建构了虚拟展厅的三大层级,从而导引了互动体验视角下虚拟展厅的设计策略模型——沉浸式体验:营造情境化的叙事空间;适度性体验:建构感智融合的反馈;一体化体验:创立多维交互的生态群。互动体验视角下的虚拟展厅设计能够以用户的行为互动、行为习惯等因素为导向,系统性优化用户观展过程中的行为体验。To explore the digital expression and design strategy of virtual exhibition halls in the context of experience economy.Firstly,thirteen virtual exhibition halls with different themes are randomly selected from the digital exhibition halls of the National Museum of China,the Palace Museum,and Tsinghua University,and combined with the questionnaire research,we analyze them qualitatively in terms of nine influencing factors,such as the first impression,visual layout,etc.,and summarize the design elements of the virtual exhibition halls as the spatial vein and fluent guidance,visual and tactile fusion and interface information,and the experiential resonance and intellectual feedback loop in three major aspects.From the three levels of sensory immersion layer,behavioral interaction layer,and sensory resonance layer,the three major layers of virtual exhibition halls are constructed,which leads to the design strategy model of virtual exhibition halls under the perspective of interactive experience,i.e.,immersive experience:to create a contextualized narrative space,moderate experience:to construct a sensory-intelligent feedback loop,and integrated experience:to create a multidimensional interactive ecological cluster.The design of the virtual exhibition hall from the perspective of interactive experience can be oriented to the user's behavioral interaction,behavioral habits,and other factors and systematically optimize the value of the user's behavioral experience in the process of watching the game.

关 键 词：虚拟展厅 互动体验 体验设计 行为互动 感官体验 

分 类 号：TS664.1[轻工技术与工程]