消费者对电商平台服装产品投诉原因分析及建议  

Analysis and Suggestion of Consumer Complaintson E-commerce Platform Clothing Products

作　　者：蒋金萍 魏嘉彬 杨贺 董永明 JIANG Jinping;WEI Jiabin;YANG He;DONG Yongming(United Testing Services(Beijing)Co.,Ltd.,Beijing 100025;China Textile Information Center,Beijing 100025)

机构地区：[1]中联品检(北京)检验技术有限公司,北京100025 [2]中国纺织信息中心,北京100025

出　　处：《中国质量》2024年第5期118-121,共4页China Quality

摘　　要：质量作为消费者网购商品关注最多的因素,直接影响着消费者对电商平台服装产品的满意程度。本文对电商平台服装产品常见投诉原因进行了汇总和分析,并提出了相应的改进建议,旨在为电商平台和商家改进问题提供一些理论依据,提升消费者网购的满意度。Quality,as the factor that consumers pay the most attention to online shopping,directly affects consumers'satisfaction with clothing products on e-commerce platforms.This paper summarizes and analyzes the causes of common complaints about the quality of clothing products on e-commerce platforms,and puts forward corresponding improvement suggestions,aiming to provide some theoretical basis for e-commerce platforms and merchants to improve the problem and improve consumers'satisfaction with online shopping.

关 键 词：电商 服装 投诉原因 

分 类 号：F273.2[经济管理—企业管理]