数字商业战略对企业数字创新绩效的影响机制研究——基于动态能力的视角  

Research on Influence Mechanism of Digital Business Strategy on Enterprise Digital Innovation Performance

作　　者：郑小勇[1] Zheng Xiaoyong

机构地区：[1]浙江师范大学经济与管理学院,浙江金华321014

出　　处：《企业经济》2024年第5期15-25,共11页Enterprise Economy

基　　金：教育部人文社会科学研究一般项目“数字商业战略对企业创新绩效的影响机理研究:动态能力的视角”(项目编号:21YJA630123)。

摘　　要：数字商业战略“是否能”以及“如何能”提升企业数字创新绩效等问题在现有文献中尚未得到系统性研究。本文基于动态能力视角对数字商业战略影响企业数字创新绩效的机制开展理论研究,并运用层次回归方法和183个调研样本数据对理论模型进行了实证检验。结果表明:数字商业战略不仅对企业数字创新有明显的促进作用,而且还有利于企业动态能力的塑造,并通过动态能力的中介作用提升企业数字创新绩效;组织惯性对数字商业战略与动态能力的关系具有反向调节效应,而技术动荡性对动态能力与数字创新绩效的关系起着倒“U”型调节作用。因此,企业应强化数字商业战略,避免组织惯性过强,持续关注技术动荡程度,以更好地提升企业数字创新绩效。Questions such as"whether"and"how"digital business strategies can improve the digital innovation performance of enterprises have not been systematically studied in the existing literature.Based on the perspective of dynamic capability,this paper carries out theoretical research on the mechanism of digital business strategy on the influence of enterprise digital innovation performance,and empirically tests the theoretical model with hierarchical regression method and 183 research sample data.The results show that the digital business strategy not only has an obvious promotion effect on enterprise digital innovation,but also is conducive to the shaping of enterprise dynamic ability,and improves the digital innovation performance of enterprises through the intermediary role of dynamic ability.Organizational inertia has a reverse moderating effect on the relationship between digital business strategies and dynamic capabilities,while technological turbulence plays an inverted"U"-shaped role in regulating the relationship between dynamic ability and digital innovation performance.Therefore,enterprises should strengthen their digital business strategies,avoid excessive organizational inertia,and continuously monitor the degree of technological turbulence in order to better enhance their digital innovation performance.

关 键 词：数字商业战略 动态能力 数字创新绩效 组织惯性 技术动荡性 

分 类 号：F270[经济管理—企业管理]