基于岗位需求的高职院校市场营销专业教学改革与分析  

Teaching Reform and Analysis of Marketing Major in Higher Vocational Colleges based on Job Demand

作　　者：郭玫 GUO Mei(Business School,Hunan University of Environment and Biology,Hengyang,Hunan 421005,China)

机构地区：[1]湖南环境生物职业技术学院商学院,湖南衡阳421005

出　　处：《教育教学论坛》2024年第10期90-93,共4页Education And Teaching Forum

基　　金：2023年度湖南环境生物职业技术学院教育教学改革研究专项“三教协同创新背景下高职院校产教融合实施路径研究”(JG2023-02)。

摘　　要：经济社会的发展与社会主义市场的发展有着非常紧密的关联。尤其是在经济全球化进程不断发展与进步的时代背景下,市场营销专业逐渐成为备受关注的专业,真正意义上为社会经济水平的提升提供了帮助。同时,高职院校在岗位需求的基础上应加强市场营销专业教学改革,从多个角度展开更为详细的研究。基于此,从高职院校市场营销专业教学的主要地位与人才培养目标、基于岗位需求下的高职院校市场营销专业教学中存在的问题、基于岗位需求下的高职院校市场营销专业教学改革的主要措施分析三个层面,进行了深入的分析。The development of economy and society is closely related to the development of the socialist market.Especially in the background of the continuous development and progress of economic globalization,the marketing major has gradually become the existence of much attention,which provides help for the improvement of social and economic level in a real sense.Moreover,higher vocational colleges needs to strengthen the reform of marketing professional teaching on the basis of job demand,and also needs to carry out more detailed research from multiple perspectives.Based on this,this paper makes an in-depth analysis from the main position and goal of the teaching reform of marketing major in higher vocational colleges,the problems existing in the teaching of marketing major,and the main measures of the teaching reform.

关 键 词：岗位需求 高职院校 市场营销专业 教学改革 

分 类 号：G712[文化科学—职业技术教育学]