基于SEInRS的建筑企业文化内部传播机理研究  

Research on the mechanism of internal transmission of corporate culture in construction enterprises using SEInRS

作　　者：杨文安[1] 许佳豪 YANG Wen′an;XU Jiahao(School of Traffic and Transportation Engineering,Changsha University of Science&Technology,Changsha 410114,China)

机构地区：[1]长沙理工大学交通运输工程学院,湖南长沙410114

出　　处：《长沙理工大学学报（自然科学版）》2024年第2期92-103,共12页Journal of Changsha University of Science and Technology:Natural Science

基　　金：湖南省交通运输厅科技项目(201945)。

摘　　要：【目的】探究建筑企业文化内部传播过程及传播路径。【方法】根据建筑企业文化传播特性,建立基于传染病动力学模型的建筑企业文化内部传播模型并模拟企业文化的传播过程,以揭示建筑企业文化内部传播机理。【结果】在企业文化的传播过程中,对企业文化了解程度不同的各群体人数最终会趋于稳定,并达到动态平衡。在传播初期,企业中的高级管理层与管理层是传播主体;在传播过程中,普通员工具有传播学的主客体二重性。说服力、转信率和离职率的提升与文化传播速度、文化传播效果成正相关,而弃信率、拒信率的提升与之成负相关。【结论】建筑企业文化传播会经历兴起、强化、转变三个阶段。普通员工是企业文化的主要传播力量,直接影响传播效果与传播速度。企业可以围绕宣传、沟通、制度三方面制定相应措施,以改善文化传播效果。[Purposes]The aim of this work is to explore the process and path of internal transmission of corporate culture in construction enterprises.[Methods]According to the transmission characteristics of corporate culture in construction enterprises,an internal transmission model of corporate culture based on the infectious disease dynamics model is established and the transmission process of corporate culture in construction enterprises is simulated in order to reveal the internal transmission mechanism of construction enterprise culture.[Findings]The transmission of corporate culture in construction enterprises manifests itself in changes in the number of people who understand different levels of corporate culture.As the transmission proceeds,the number of each group will eventually become stable and reach a dynamic balance;In the early stages of transmission,senior management and management in the enterprise are the subjects of transmission,and in the process of transmission,ordinary employees have a subject-object duality in this process in communication theories;The increase in persuasiveness,conversion rate and turnover rate is positively correlated with the speed and effectiveness of corporate culture in construction enterprises,while the increase in abandonment rate,rejection rate is negatively correlated with them.[Conclusions]The process of internal transmission of corporate culture in construction enterprises goes through three stages:emergence,strengthening,transformation.Ordinary employees are the main force in the transmission of corporate culture,and their enthusiasm for their work directly affects the effectiveness and speed of transmission.Enterprises can set up a number of measures in the areas of awareness and advocacy,institutions and communication,which can enhance the enthusiasm of employees and improve the effectiveness of cultural communication.

关 键 词：建筑企业 企业文化 文化传播 传播机理 传染病动力学模型 

分 类 号：F270.5[经济管理—企业管理]