环境关心对消费者快递包装回收意愿的影响  

The Impact of Environmental Concern on Consumers’Willingness to Recycle Express Packaging

作　　者：郑湘明[1] 陈文琪 ZHENG Xiangming;CHEN Wenqi(College of Business,Hunan University of Technology,Zhuzhou Hunan 412007,China)

机构地区：[1]湖南工业大学商学院,湖南株洲412007

出　　处：《长沙大学学报》2024年第2期77-83,共7页Journal of Changsha University

基　　金：国家社会科学基金资助项目,编号:21BGL025。

摘　　要：消费者是快递包装废弃物的产生者,也是快递包装回收的源头主体。从消费者视角出发分析环境关心对快递包装回收意愿的影响,有助于发挥消费者在快递包装回收过程中的核心主体作用,推进绿色物流和资源可持续利用。本文基于问卷调查收集到的381份有效样本数据,运用层次回归分析方法进行分析,结果表明:消费者的环境关心水平、月收入水平显著正向影响其快递包装回收意愿,消费者的社会身份对其快递包装回收意愿具有显著影响。Consumers are the producers of express packaging waste and the source of express packaging recycling.To analyze the impact of environmental concern on the willingness of express packaging recycling from the perspective of consumers will help to increase the core role of consumers play in the process of express packaging recycling and to promote green logistics and sustainable use of resources.Based on the 381 valid sample data collected from the questionnaire survey,this paper uses the hierarchical regression analysis method to analyze.The results show that consumers’environmental concern level and monthly income level have a significant positive impact on their willingness to recycle express packaging,and consumers’occupation also has a significant impact on their willingness to recycle express packaging.

关 键 词：环境关心 快递包装回收 回收意愿 

分 类 号：F713.55[经济管理—市场营销] F259.2[经济管理—产业经济] X24[环境科学与工程—环境科学]