新媒体时代高校宣传思想工作路径研究  

A Study on the Path of Public Communication in Higher Education Institutes in the New Media Era

作　　者：郑文柱 Zheng Wenzhu(Tianjin Light Industry Vocational Technical College,Tianjin 300350)

机构地区：[1]天津轻工职业技术学院,天津300350

出　　处：《天津职业院校联合学报》2024年第5期79-82,87,共5页Journal of Tianjin Vocational Institutes

摘　　要：在新时代条件下,高校宣传思想工作要找准工作着力点,坚持党性原则,坚持正面宣传为主,因势利导,使传统媒体与新媒体有机融合,形成高校宣传工作“全媒体”新模式,要加强部门联动机制建设,构建“大宣传”格局,提升高校宣传思想工作水平,为培养社会主义建设者和接班人贡献力量。Under the conditions of the new era,the public communication of institutes should identify the right focus of their work,and adhere to Party principles,strengthen positive publicity,make the better use of the circumstances,organically integrate traditional media and new media,and form a new mode of"all-media"in public communication in higher education institutes.We should strengthen the construction of departmental linkage mechanism,build a"great publicity"pattern,improve the level of public communicationin institutes,and contribute to the cultivation of socialist builders and successors.

关 键 词：新媒体 高校 宣传思想工作 创新机制 

分 类 号：G711[文化科学—职业技术教育学]