高职市场营销专业核心课程数字化转型升级策略研究  

Research on the Digital Transformation and Upgrading Strategy of Core Courses in Marketing Specialty in Higher Vocational Colleges

作　　者：董媛[1] 张晓妮 DONG Yuan;ZHANG Xiao-ni(School of Digital Business,Shaanxi Vocational and Technical College of Finance and Economics,Xianyang,Shaanxi 712000,China)

机构地区：[1]陕西财经职业技术学院数字商务学院,陕西咸阳712000

出　　处：《杨凌职业技术学院学报》2024年第2期99-101,共3页Journal of Yangling Vocational & Technical College

基　　金：陕西高等教育教学改革研究项目(重点项目)“数字营销视角下高职市场营销专业核心课程体系转型升级实践研究”(21GZ003)。

摘　　要：在数字经济时代,数字化人才的培养愈发重要。从数字化背景下对数字营销人才需求和传统市场营销专业人才培养现状出发,根据数字化背景下市场营销专业所对应的八大岗位(群)形成了数字化背景下市场营销专业课程体系,通过课题形式多元化、教学设计项目化、教学模式信息化等策略助力营销专业核心课程数字化转型升级。In the digital economy era,the cultivation of digital talents is becoming increasingly important.This paper starts from the demand for digital marketing talents in the digital background and the current situation of traditional marketing professional talent training.Based on the eight positions(groups)corresponding to the marketing major in the digital background,a digital marketing professional course system in the digital background is formed.By adopting strategies such as diversification of subject forms,project-based teaching design,and informatization of teaching modes,it helps to promote the digital transformation and upgrading of the core courses of marketing major.

关 键 词：数字经济 市场营销 专业核心课 转型升级 

分 类 号：G712[文化科学—职业技术教育学] F713.50-4[文化科学—教育学]