双高背景下高职院校招生宣传工作创新性研究——以广州铁路职业学院为例  

Innovative Research on Enrollment Publicity in Higher Vocational Colleges Under Background of Double High:Taking Guangzhou Railway Vocational College as Example

作　　者：伍世英 李哲 许昌[2] WU Shiying;LI Zhe;XU Chang

机构地区：[1]广州铁路职业技术学院,510430 [2]武汉理工大学,430070

出　　处：《中国教育技术装备》2022年第20期61-63,共3页China Educational Technology & Equipment

基　　金：广州铁路职业技术学院新引进人才科研启动项目“大型结构非线性动力试验平台搭建与研究”(GTXYR 2104)。

摘　　要：生源是高职院校的生命线,加强招生宣传,吸引生源,是提高高职院校报考率、报到率、社会知名度的重要手段和基本保证。随着时代的进步,传统的招生宣传方式已经不能满足激烈竞争环境下对人才的需求。以广州铁路职业技术学院为例,就传统招生宣传工作的几种常见方法和弊端进行论述,基于传统模式,提出五点思考建议,为其他高职院校招生宣传提供参考借鉴。Students is the lifeline of higher vocational colleges.Strengthening enrollment publicity and attracting students are the important means and basic guarantee to improve the school’s application rate,registration rate and social popularity.With the progress of the times,the traditional way of recruiting students can no longer meet the fi erce competition mode.Taking Guangzhou Railway Vocational and Technical College as an example,this paper puts forward fi vesuggestions on how to innovate the publicity work,and provides reference for other higher vocational colleges’enrollment publicity.

关 键 词：双高计划 高职院校 招生宣传 优质生源基地 

分 类 号：G717[文化科学—职业技术教育学]