数智文旅背景下职业院校旅游管理专业课程体系构建研究  

作　　者：刘晓杰 余艳[1] 

机构地区：[1]广州番禺职业技术学院旅游商务学院,广州511400

出　　处：《高教学刊》2024年第19期74-78,共5页Journal of Higher Education

基　　金：广东省国家级职业教育教师创新团队特色项目“数智文旅背景下旅游管理专业课程改革研究”(CXTD027);广东省普通高校人文社科重点研究基地粤港澳数字文旅研究基地阶段性成果(2023WZJD019)。

摘　　要：旅游行业走向文旅融合、数字化和智慧化。基于徐国庆能力本位课程模式和技术知识开发模型,旅游管理专业以职业能力为逻辑起点和重要依据,调研文旅项目(产品)策划、文旅项目(企业)运营管理、文旅市场营销三大就业领域及其目标岗位、解析目标岗位职业能力,确定高素质复合型文旅人才的培养目标,建构“强文化、重数字”的课程体系。The tourism industry is moving towards the integration of culture and tourism,digitalization and wisdom.Based on Xu Guoqing's competency-based curriculum model and technical knowledge development model,in the tourism management major we take professional competence as the logical starting point and important basis.We investigate the three employment fields of cultural tourism project(product)planning,cultural tourism project(enterprise)operation and management,and cultural tourism marketing and their target positions,analyze the professional abilities of the target positions,and determine the training objectives of high-quality and complex cultural tourism talents.Construct a curriculum system of"strong culture,heavy numbers".

关 键 词：课程 旅游管理 职业教育 数智文旅 粤港澳大湾区 

分 类 号：G712[文化科学—职业技术教育学]