多设备环境下Z世代对公共数字文化移动服务平台使用意愿影响因素的扎根分析  

A Grounded Analysis of the Influencing Factors of Generation Z’s Willingness to Use Public Digital Culture Mobile Service Platforms in a Multi-Device Environment

作　　者：贾宇婷 吴丹[1,2] Jia Yuting;Wu Dan(School of Information Management,Wuhan University;Center for Studies of Human-Computer Interaction and User Behavior,Wuhan University)

机构地区：[1]武汉大学信息管理学院 [2]武汉大学人机交互与用户行为研究中心

出　　处：《图书馆杂志》2024年第6期16-26,86,共12页Library Journal

基　　金：国家自然科学基金重大研究计划培育项目“人机交互视角下数据与知识双驱动的可解释智能决策方法研究”(项目编号:92370112);湖北省自然科学基金创新群体项目“以人为本的人工智能创新应用”(项目编号:2023AFA012)的研究成果之一。

摘　　要：面向国家文化数字化战略,本文将探究Z世代在多设备环境下使用公共数字文化移动服务平台的使用意愿机制,旨在促进我国数字文化的全面发展。以个人发展与数字化时代紧密结合的Z世代为研究对象,以故宫博物院为公共数字文化移动服务平台为代表,从用户视角出发,运用扎根理论分析方法构建影响机制模型。Z世代作为数字化时代的核心群体,对多设备多类型的公共数字文化移动服务平台拥有出色的适应性。针对这一特定人群的研究,不仅有助于推动我国文化的现代化进程,还能为公共数字文化移动服务平台提供定向的优化策略,进一步加强Z世代的文化认同感。In view of the national cultural digitalization strategy,this paper explores the willingness mechanism of Generation Z to use the public digital culture mobile service platform in a multi-device environment,aiming to promote the comprehensive development of China’s digital culture.Taking Generation Z,whose personal development is closely integrated with the digital age,as the research object,and the Palace Museum as the public digital cultural mobile service platform,this paper uses grounded theory analysis to construct an impact mechanism model from the perspective of users.As the core group of the digital era,Generation Z has excellent adaptability to multi-device and multi-type public digital cultural mobile service platforms.The research on this specific group will not only help promote the modernization process of China’s culture,but also provide targeted optimization strategies for public digital cultural mobile service platforms,as well as further strengthening the cultural identity of Generation Z.

关 键 词：Z世代 扎根理论 影响因素 多设备 

分 类 号：G252[文化科学—图书馆学]