新时代背景下广西瑶族长鼓舞传承发展路径研究——以日本阿波舞外宣成功为借鉴  

A Study on the Inheritance and Development Path of the Long Drum Dance of the Yao Nationality in Guangxi under the Background of the New Era-Taking the Successful External Promotion of Japanese Awa Odori Dance as a Reference

作　　者：丁文燕 肖羽彤 Wenyan Ding;Yutong Xiao(College of Foreign Languages,Guangxi University,Nanning Guangxi)

机构地区：[1]广西大学外国语学院,广西南宁

出　　处：《新闻传播科学》2024年第3期759-771,共13页Journalism and Communications

摘　　要：在新时代中国对文化保护高度重视的背景下,本文基于瑶族长鼓舞的传承发展现状,为解决瑶族长鼓舞传承发展困境,通过问卷调查了解目前瑶族长鼓舞的传播现状与受众广度,实地考察了瑶族长鼓舞的发源地,对比研究了日本阿波舞外宣成功案例,将获取的优秀经验与瑶族长鼓舞实际相结合,提出以旅游业为主导,活用媒体宣传,对长鼓舞动作进行创新改编,预设建立瑶族长鼓舞数据库理论模型的传承发展路径。该路径为瑶族长鼓舞的传承与发展提供方法导向,同时也可为其他少数民族文化的发展提供参考。Against the backdrop of China’s high emphasis on cultural protection in the new era,this article is based on the current situation of the inheritance and development of the Yao nationality’s long drum dance.In order to solve the dilemma of the inheritance and development of the Yao natio-nality’s long drum dance,a questionnaire survey was conducted to understand the current disse-mination status and audience breadth of the Yao nationality’s long drum dance.The origin of the Yao nationality’s long drum dance was investigated on site,and a comparative study was con-ducted on the successful case of Japanese Awa Odori dance external promotion.The excellent ex-perience obtained was combined with the actual situation of the Yao nationality’s long drum dance,and a path for inheritance and development was proposed to be led by the tourism industry,utilize media promotion,innovate and adapt the long drum dance movements,and establish a theoretical model of the Yao nationality’s long drum dance database.This path provides a metho-dological guidance for the inheritance and development of the Yao nationality’s long drum dance,and can also serve as a reference for the development of other ethnic minority cultures.

关 键 词：瑶族长鼓舞 日本阿波舞 传承路径 借鉴 

分 类 号：G63[文化科学—教育学]