乡村振兴背景下县域农村电商企业员工忠诚度研究  

作　　者：曹呈楠 

机构地区：[1]乐山职业技术学院,四川乐山614000

出　　处：《智慧农业导刊》2024年第15期55-58,共4页JOURNAL OF SMART AGRICULTURE

基　　金：四川省教育厅2022-2024年职业教育人才培养和教育教学改革研究课题(GZJG2022-228)。

摘　　要：乡村振兴战略下,县域农村电商的发展不仅能够激活乡村产业发展的活力,还能够为推动数字乡村建设提供重要动力。目前,县域农村电商企业普遍面临人才短缺、管理升级等问题。该文针对当前乡村振兴背景下县域中小型电商企业人力资源管理实际,选取组织承诺与员工忠诚度为研究变量,深入剖析二者的观察变量之间的作用机制,以期通过相关研究结论为农村电商企业人力资源管理模式转型升级提供有意义的参考。Under the strategy of rural revitalization,the development of county-level rural e-commerce can not only activate the vitality of rural industrial development,but also provide important impetus for promoting digital rural construction.At present,county-level rural e-commerce enterprises generally face problems such as talent shortage and management upgrading.In view of the reality of human resource management of small and medium-sized e-commerce in the county in the context of rural revitalization,this paper selects organizational commitment and employee loyalty as research variables,and deeply analyzes the action mechanism between the two observation variables,in order to provide meaningful reference for the transformation and upgrading of human resource management mode of rural e-commerce enterprises through relevant research conclusions.

关 键 词：农村电商 人力资源 员工忠诚度 组织承诺 乡村振兴 

分 类 号：F272.92[经济管理—企业管理]