消费者参与区块链技术赋能:食品安全性与消费者信任提升的新兴潘多拉效应?  

Blockchain-enabled Consumer Engagement:An Emerging Pandora to Safer Food and Enhanced Consumer Trust?(Chinese and English versions)

作　　者：Bianca ROTH 蔡娣(译) Bianca ROTH(Department of Social Science,University of Stuttgart,Stuttgart,Germany;Department of Risk Communication,German Federal Institute for Risk Assessment,Berlin,Germany)

机构地区：[1]斯图加特大学社会科学系,德国斯图加特 [2]德国联邦风险评估研究所风险沟通部,德国柏林 [3]国家粮食和物资储备局科学研究院 [4]粮食质量安全研究所

出　　处：《粮油食品科技》2024年第4期24-32,共9页Science and Technology of Cereals,Oils and Foods

摘　　要：目前,食品安全治理亟需采纳涵盖消费者参与的共治模式,以应对日益复杂的食品安全挑战。企业已经部署了基于区块链技术的去中心化食品追踪系统,这一创新举措旨在通过激发消费者主动参与,显著增强他们对食品安全治理体系的信任度。本文综合社会科学、经济学以及食品安全治理领域的跨学科理论,深入探讨了影响消费者参与度和信任度的因素。为此,着重分析了区块链技术实施在加深消费者信任方面的潜力和影响。还提出一个包含理论分析与实证研究的综合研究议程,以期为全球食品供应链中区块链技术的应用及其对消费者信任的影响提供更深理解。Currently,there is a growing call for a co-governance approach that includes consumers in food safety governance.To address this,corporations have implemented decentralised digital food traceability systems based on blockchain.Many argue that this technology will lead to enhanced consumer trust in food safety governance through greater consumer engagement.In this regard,this paper examines factors that influence consumer engagement and trust in food safety governance,mobilising interdisciplinary literature from the social sciences,economics and food safety governance.By doing so,it explores the implications of the implementation of blockchain as a means of enhancing consumer trust.The paper raises critical questions on a global scale and offers a social science and wider empirical perspective that has received less attention.To further investigate the effects of blockchain on consumer trust in the food supply chain,it proposes a research agenda that includes theoretical and empirical research.

关 键 词：食品安全 消费者参与度 区块链 食品可追溯性 信任 

分 类 号：TS201.6[轻工技术与工程—食品科学]