高职院校医药市场营销学课程改革实践与思考--以毕节职业技术学院为例  

Practice and Reflection on the Course Reform of Pharmaceutical Marketing in Higher Vocational Colleges:Taking Bijie Vocational and Technical College as an Example

作　　者：张士齐 肖伟香 刘洪明 黎代余 ZHANG Shiqi;XIAOWeixiang;LIU Hongming;LI Daiyu(Bijie Vocational and Technical College,Bijie City,Guizhou Province,China 551700)

机构地区：[1]毕节职业技术学院,贵州毕节551700

出　　处：《卫生职业教育》2024年第17期34-37,共4页HEALTH VOCATIONAL EDUCATION

基　　金：2022年毕节职业技术学院教育教学改革项目“《医药市场营销学》课程改革与实践”(Bzykyc-2022-19);2019年毕节市科技局联合基金项目“三种石斛在毕节适应性种植研究”(毕科联合字zy[2019]3号)。

摘　　要：随着国家医改政策的不断调整,医药市场营销活动日新月异。本文以毕节职业技术学院农业工程系医药市场营销学课程为例,针对该课程教学内容滞后、教学方法单一、实训设施设备不健全、课程思政元素融入不够、职业能力与创新能力培养不足等问题,造成学生实习就业时无法快速适应激烈的医药市场营销工作的现状,提出从重构课程知识体系、采用多元化教学方法和构建课程实训平台等方面实施课程改革。Pharmaceutical marketing activities are changing rapidly with the continuous adjustment of national healthcare reform policies.This article takes the pharmaceutical marketing course of the department of agricultural engineering at Bijie Vocational and Technical College as an example.In response to the problems of outdated teaching content,single teaching methods,inadequate prac-tical training facilities and equipment,insufficient integration of Ideological&Political Education elements in the course,and insuffi-cient cultivation of professional and innovative abilities,which have caused students to be unable to adapt to the intense pharmaceuti-cal marketing work during internships and employment quickly,it proposes to implement course reform from the aspects of recon-structing the course knowledge system,adopting diversified teaching methods,and constructing a course training plaform.

关 键 词：高职院校 医药市场营销学 课程改革 

分 类 号：G420[文化科学—课程与教学论]