数字叙事赋能山东海洋文化故事传播:演进逻辑与体系构建  

Communication of Shandong Maritime Culture Stories Empowered by Digital Narrative:Evolution Logic and System Construction

作　　者：孙玉超[1] 师文淑[2] SUN Yuchao;SHI Wenshu(School of Foreign Languages,China University of Petroleum(East China),Qingdao 266580,China;School of Foreign Languages,Qingdao Binhai University,Qingdao 266555,China)

机构地区：[1]中国石油大学(华东)外国语学院,山东青岛266580 [2]青岛滨海学院外国语学院,山东青岛266555

出　　处：《鲁东大学学报（哲学社会科学版）》2024年第4期26-33,共8页Ludong University Journal:Philosophy and Social Sciences Edition

基　　金：山东省社会科学规划研究项目“媒介融合背景下山东海洋文化传播的数字叙事体系构建研究”(22CLYJ39)。

摘　　要：山东海洋文化故事是中国海洋文化故事的重要组成部分。媒介融合时代,数字叙事为山东海洋文化故事提供了新的传播契机。当前媒介融合环境下,从逻辑原点、逻辑动因、逻辑节点和逻辑架构四个方面剖析山东海洋文化故事的数字叙事逻辑演进过程有助于构建其数字叙事体系。构建山东海洋文化故事的数字叙事体系应包括宏观上革新数字叙事思维理念、中观上创建数字叙事模式和拓宽数字叙事路径、微观上创新数字叙事作品类型和样态三个层面内容。数字叙事赋能山东海洋文化故事传播能为推动山东乃至中国海洋文化的创造性转化和创新性发展提供有益启示。Shandong maritime culture stories are the important component of Chinese maritime culture stories.In the era of media convergence,digital narrative provides a new opportunity for the communication of Shandong maritime culture stories.In the current media convergence environment,analyzing the logical evolution process of digital narrative of Shandong maritime culture stories from the four aspects of logical origin,logical motivation,logical node and logical structure is conducive to the construction of its digital narrative system.The construction of the digital narrative system of Shandong maritime culture stories should include three layers:updating the thinking ideas of digital narrative at the macro-level,creating the modes of digital narrative and broadening the paths of digital narrative at the meso-level,and innovating the types and patterns of digital narrative works at the micro-level.Communication of Shandong maritime culture stories empowered by digital narrative can provide insightful implications for promoting the creative transformation and innovative development of Shandong and even Chinese maritime culture.

关 键 词：媒介融合 数字叙事 山东海洋文化故事 演进逻辑 体系构建 

分 类 号：G127[文化科学] G209