《商务谈判》课程思政教学与实践研究--以广西师范大学商务英语专业为例  

Research on the Teaching and Practice of Ideological and Political Education in the Course of Business Negotiation--Taking the Business English major at Guangxi Normal University as an Example

作　　者：毛慧勤 Huiqin Mao(School of Foreign Languages,Guangxi Normal University,Guilin,Guangxi 541001)

机构地区：[1]广西师范大学外国语学院,广西桂林541001

出　　处：《教育教学研究前沿》2024年第4期81-83,共3页

摘　　要：在全球经济一体化背景下,商务谈判作为国际商务活动的重要组成部分,其重要性日益凸显。而《商务谈判》课程作为商务英语专业的核心课程之一,不仅要求学生掌握谈判策略、技巧及跨文化沟通能力,还需培养其具备良好的职业道德、国际视野和社会责任感。作为培养未来商务精英的重要阵地,高等教育机构在传授商务谈判专业知识与技能的同时,如何有效融入思想政治教育,是值得教育工作者深入探讨的重要课题。对此,本文以广西师范大学商务英语专业为例,通过阐述《商务谈判》课程思政的意义,分析《商务谈判》课程思政实践策略,以期培养具有国际竞争力的高素质商务人才。In the context of global economic integration,business negotiations,as an important component of international business activi-ties,are becoming increasingly important.As one of the core courses for Business English majors,the course"Business Negotiation"not only requires students to master negotiation strategies,skills,and cross-cultural communication abilities,but also cultivates their good pro-fessional ethics,international perspective,and sense of social responsibility.As an important platform for cultivating future business elites,how higher education institutions can effectively integrate ideological and political education while imparting professional knowledge and skills in business negotiation is an important topic worthy of in-depth exploration by educators.Taking the Business English major at Guangxi Normal University as an example,this article elaborates on the significance of ideological and political education in the course of"Business Negotiation",analyzes the practical strategies of ideological and political education in the course,and aims to cultivate high-quality business talents with international competitiveness.

关 键 词：课程思政 《商务谈判》 商务英语专业 

分 类 号：G641[文化科学—高等教育学]