新媒体大环境下新疆非遗美食传播营销策略研究  

Research on Communication and Marketing Strategy of Xinjiang Intangible Cultural Heritage Food under the Environment of New Media

作　　者：代宇琪 白冰瑶 DAI Yuqi;BAI Bingyao(College of Food Science and Engineering,Tarim University,Alar 843300)

机构地区：[1]塔里木大学食品科学与工程学院,阿拉尔843300

出　　处：《食品工业》2024年第7期124-127,共4页The Food Industry

基　　金：塔里木大学创新创业训练项目(202210757023)。

摘　　要：新疆独特的地理位置和多元的民族构成,使得新疆的饮食文化汇聚了东西方的精华,形成了别具一格的非遗美食特色,处处体现着中华文化源远流长和博大精深。文章旨在探讨新媒体大环境下新疆非遗美食文化传播的必要性和现状,并提出有效的传播策略,以进一步推广新疆的美食,对提升新疆特色美食知名度、促进美食文化传播等方面都具有重要的意义和作用。Xinjiang's unique geographical location and diverse ethnic composition make Xinjiang's food culture bring together the essence of East and West,forming a unique intangible food characteristics,reflecting the long history and profound Chinese culture everywhere.This paper aims to discuss the necessity and current situation of Xinjiang intangible cultural heritage communication under the environment of new media,and propose effective communication strategies to further promote Xinjiang cuisine,which has important significance and role in enhancing the visibility of Xinjiang characteristic cuisine and promoting the dissemination of food culture.

关 键 词：新疆非遗美食 对外传播 贸易经济 

分 类 号：TS971[轻工技术与工程]