基于SWOT-AHP模型的平安区富硒食品产业发展研究  

Development Strategy Analysis of Ping'an Selenium Rich Industry Based on SWOT-AHP Model

作　　者：郑万财 郑宇 张文刚 罗巧玉 陈占寿 谢惠春 ZHENG Wancai;ZHENG Yu;ZHANG Wengang;LUO Qiaoyu;CHEN Zhanshou;XIE Huichun(Academy of Agriculture and Forestry Sciences,Qinghai University,Xining 830000;School of Mathematics and Statistics,Qinghai Normal University,Xining 830000;School of Life Sciences,Qinghai Normal University,Xining 830000;Qinghai south of Qilian Mountain Forest Ecosystem Observation and Research Station,Huzhu 810500)

机构地区：[1]青海大学农林科学院,西宁830000 [2]青海师范大学数学与统计学院,西宁830000 [3]青海师范大学生命科学学院,西宁830000 [4]青海祁连山南坡森林生态系统国家定位观测研究站,互助810500

出　　处：《食品工业》2024年第7期141-146,共6页The Food Industry

基　　金：青海“昆仑英才·高端创新创业人才”计划特色人才项目(编号:2022-027);青海省科技厅项目(2022-ZJ-T04)。

摘　　要：基于青海省海东市平安区富硒食品产业发展现状,运用SWOT-AHP模型对平安区富硒食品产业的优势、劣势、机遇与挑战进行分析,通过定性和定量相结合的方式提出合理的建议和策略。结果表明,平安区富硒食品产业发展战略的总优势强度S=0.183 0,总劣势强度W=0.043 5,总机遇强度O=0.115 1,总挑战强度T=0.045 0,战略四边形重心,战略强度系数ρ=0.913 4,平安区富硒食品产业发展应采取积极型增长发展战略,从而推动平安区富硒食品产业的持续稳定发展,为打造平安富硒产品、创立富硒品牌保驾护航。Investigate the current state of the selenium-rich industry in Ping'an District and employ the SWOT-AHP model to conduct a comprehensive analysis encompassing strengths,weaknesses,opportunities,and threats.Through a blend of qualitative and quantitative methodologies,the research formulates reason suggestions and strategies.Findings reveal a total advantage intensity(S)of 0.1830,total disadvantage intensity(W)of 0.0435,total opportunity intensity(O)of 0.1151,and total challenge intensity(T)of 0.0450,regarding the development strategy of the selenium-rich industry in Ping'an District.The strategic quadrilateral center of gravity and strategic intensity coefficient(p=0.9134)underscore the necessity for an active growth development strategy to foster sustained and stable advancement within the selenium-rich industry.This approach bolsters the creation of selenium-rich products and the establishment of selenium-rich brands,thereby facilitating the continued prosperity of the industry in Ping'an District.

关 键 词：富硒食品 SWOT-AHP模型 平安区 发展策略 

分 类 号：F426.82[经济管理—产业经济] F327