信息触达:灾害预警信息语言表达的影响研究  

Information Reach:Influence of the Language Expression of Disaster Warning Message

作　　者：王芳[1,2] 胡千代[3] 马鑫 Wang Fang;Hu Qiandai;Ma Xin(Department of Information Resources Management at Business School,Nankai University,Tianjin,300071;Center for Network Society Governance,Nankai University,Tianjin,300071;Department of Party Personnel,China Grain Reserves Group Ltd.,Shanghai,200072)

机构地区：[1]南开大学商学院信息资源管理系,天津300071 [2]南开大学网络社会治理研究中心,天津300071 [3]中国储备粮管理集团党群人事处,上海200072

出　　处：《信息资源管理学报》2024年第4期36-51,共16页Journal of Information Resources Management

基　　金：国家社会科学基金重大项目“基于数据共享与知识复用的数字政府智能化治理研究”(20ZDA039)的阶段性研究成果。

摘　　要：在自然灾害情境下,应急预警信息的有效触达对目标受众提前做好应急预案、减轻灾害损失具有重要价值,是影响应急管理效果的关键因素之一。本研究基于前景理论与参考点效应,运用实验研究方法收集城市暴雨灾害情境下预警信息受众的自反馈感知和行为数据,对不同参考点语境下灾害预警信息表达对信息触达效果的影响进行研究。结果表明,基于不同参考点设计的信息表达方式对灾害预警信息的触达效果有不同影响,其中具体信息参考点和社会比较参考点显著影响信息受众对灾害严重性和风险性的感知,而消极影响参考点则影响不显著。同时,认知负担会影响包含综合参考点以及与防范措施有关的具体信息参考点的信息触达效果。本研究推进了信息触达理论研究,对于改进政务信息表达、提升灾害预警信息触达效果、增强自然灾害应急管理能力具有重要意义。In the context of natural disasters,as one of the key factors affecting the effectiveness of emergency management,the effective reach of emergency pre-warning messages is of significant value to enable the target audience to prepare in advance and mitigate disaster losses.To investigate the impact of in-formation expression on the reach of emergency pre-warning messages,this study,based on prospect theory and reference point effect,employed an experimental research method to collect self-reported perception and behavioral data from the audience of pre-warning messages in the context of urban rainstorm disaster.The influences of the information expressions including different reference points on the effectiveness of information arrival were examined.The results indicated that information expression designed based on different reference points has different effects on the reach of disaster pre-warning messages.Specific information reference points and social comparison reference points significantly affect the audience's perception of disaster severity and risk,while the negative impact reference point does not have a significant effect.Furthermore,cognitive load affects the reach of information that contains both comprehensive reference points and specific information reference points related to disaster prevention measures.This study advances the research on information reach theory and has significant implications for improving government information expression,enhancing the effectiveness of disaster pre-warning messages delivery.

关 键 词：语言表达 信息触达 灾害预警 参考点 应急管理 

分 类 号：D63[政治法律—政治学]