“岗课赛证”视域下高职营销课程教学改革探索  

Exploration of Teaching Reform in Marketing Courses in Higher Vocational Education From the Perspective of“Post,Course,Certificate and Competition”

作　　者：皇甫晨洁[1] HUANGFU Chen-jie(Shangqiu Polytechnic,Shangqiu 476000,China)

机构地区：[1]商丘职业技术学院,河南商丘476000

出　　处：《当代教研论丛》2024年第7期33-35,共3页contemporary Teaching and Research

摘　　要：为顺应市场和岗位需求,高职营销课程教学亟需依据“1+X”证书和职业技能大赛的考核标准,构建以“岗课证赛”为核心的教学体系。文章从阐释“岗课证赛”的基本内涵出发,审视了当前营销课程教学的现状及存在的问题,提出深化产教融合、重构课程体系等改革措施,旨在促进高职市场营销专业在“岗课证赛”框架下的优化升级,有效提升营销人才的培养质量。In order to meet the demands of the market and post,the teaching of marketing courses in higher vocational colleges urgently needs to build a teaching system with“post,course,certificate and competition”as the core according to the“1+X”certificate and the assessment standard of vocational skills competition.Starting from explaining the basic connotation of the“post,course,certificate and competition”,this article examines the current situation and existing problems of marketing course teaching,and proposes reform measures,such as deepening the integration of industry and education,and reconstructing the curriculum system,etc.,aiming to promote the optimization and upgrading of the marketing major in higher vocational education under the framework of the“post,course,certificate and competition”and effectively improve the quality of marketing talent cultivation.

关 键 词：高职教育 岗课赛证 营销课程 教学改革 

分 类 号：G712[文化科学—职业技术教育学]