新媒体环境下中华优秀传统文化传播分析  

Analysis of the Dissemination of Excellent Traditional Chinese Culture in the New Media Environment

作　　者：刘鲁宁[1] LIU Luning(Office of Academic Research,Liaoning Open University,Shenyang Liaoning,110034,China)

机构地区：[1]辽宁开放大学(辽宁装备制造职业技术学院)科研处,辽宁沈阳110034

出　　处：《文化创新比较研究》2024年第19期52-56,共5页Comparative Study of Cultural Innovation

基　　金：2021年度辽宁省职业教育与继续教育教学改革研究项目“智能制造背景下高职院校工科学生工匠精神培养与职业素养提升的路径研究”;2022年度辽宁省教育厅基本科研项目“‘五育并举’视域下高职院校提升中国优秀传统文化影响力对策研究”(项目编号:LJKMR20222182)。

摘　　要：新媒体技术的发展为社会公众接收、传播信息带来了极大便利,同时很大程度上推动了中华优秀传统文化传播的发展变革。特别在我国提倡全面复兴中华优秀传统文化的当今时代,充分发挥新媒体在中华优秀传统文化传播中的优势,不管是在理论层面,还是在实践层面都有着十分重大的意义,不仅能够让公众对中华优秀传统文化的需求得到极大满足,还可以促进中华优秀传统文化的传承弘扬。对此,该文从新媒体特征及其在中华优秀传统文化传播中的作用入手,阐述了新媒体环境下中华优秀传统文化传播的必要性,分析了新媒体环境下中华优秀传统文化传播面临的主要困境,并提出了推动中华优秀传统文化传播的创新路径:推进中华优秀传统文化新媒体传播内容建设;创新传播模式,建立新旧媒体链路;创新展陈方式,优化受众体验;弥合数字鸿沟,强化数字传播等。The development of new media technology has brought great convenience to the public in receiving and disseminating information,while also greatly promoting the development and transformation of the dissemination of excellent traditional Chinese culture.Especially in the current era where China advocates for the comprehensive revitalization of excellent traditional Chinese culture,fully leveraging the advantages of new media in the dissemination of excellent traditional Chinese culture is of great significance,both in theory and practice.It can not only greatly satisfy the public's demand for excellent traditional culture,but also promote the inheritance and promotion of excellent traditional culture.Starting from the characteristics of new media and its role in the dissemination of excellent traditional Chinese culture,this article elaborates on the necessity of the dissemination of excellent traditional Chinese culture in the new media environment,analyzes the main difficulties faced by the dissemination of excellent traditional Chinese culture in the new media environment,and proposes innovative paths to promote the dissemination of excellent traditional Chinese culture:promoting the construction of new media dissemination content for traditional culture;innovating communication models and establishing links between new and old media;innovating exhibition methods and optimizing audience experience;bridging the digital divide and strengthening digital communication.

关 键 词：中华优秀传统文化 新媒体 传承传播 文化自信 文化认同 体验 

分 类 号：G122[文化科学] G206