“专创融合”课程建设与实践探索——以“现代推销技术”课程为例  

Construction and Practice of the"Integration of Specialization and Innovation"Course:Taking the Course of Modern Marketing Technology as an Example

作　　者：杨晶[1] 张秀芳[1] YANG Jing;ZHANG Xiufang(Tangshan Vocational and Technical College,Tangshan 063000,China)

机构地区：[1]唐山职业技术学院,河北唐山063000

出　　处：《新时代职业教育》2024年第1期1-4,共4页Vocational Education In the New Era

摘　　要：本文探讨了在新的商业模式下,高职市场营销专业通过专创融合的课程建设来满足新商业环境下对营销人才的需求。专创融合强调跨学科、跨专业的知识整合,以及实践平台的统筹规划,旨在提高学生的创新思维和实践能力。以“现代推销技术”为例,阐述了专创融合在课程建设中的实践经验,包括校内教学场景安排、校内实训场景设计以及校外实践场景组织等。专创融合有助于满足新商业环境下的需求,为社会培养更多优秀的市场营销专业人才。This article explores how vocational marketing majors can meet the demand for marketing talents in the new business environment through the construction of courses that integrate specialization and creativity in the new business model.The integration of specialization and innovation emphasizes the integration of knowledge across disciplines and specialties,as well as the overall planning of practical platforms,aiming to improve students'innovative thinking and practical abilities.Taking"Modern Marketing Technology"as an example,this article elaborates on the practical experience of integrating specialization and creativity in curriculum construction,including the arrangement of teaching scenes on campus,the design of practical training scenes on campus,and the organization of practical scenes outside of campus.The integration of specialization and innovation helps to meet the needs of the new business environment and cultivate more outstanding marketing professionals for society.

关 键 词：新商业模式 高职市场营销专业 专创融合 现代推销技术 

分 类 号：F713.54[经济管理—市场营销] G712[经济管理—产业经济]